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Dan is a Marketing Technologist, Digital Strategist and Consultant at RC. He’s been with us for 7 years so far and helped numerous companies grow their brand visibility, website traffic, and sales opportunities through pay per click advertising, search engine optimization, and web analytics.
More recently, Dan has been focusing his efforts on ABM planning and strategy to fuel clients’ business growth. He leads the online audit to help clients understand where they stand in the market by uncovering competitor traffic sources and keywords, along with their selling/positioning strategies. Through careful evaluation of findings, he identifies quick wins and other initiatives that align with company growth.
He believes marketing is truly successful when the C-level gets involved. When executives demonstrate a genuine interest in making their customers and employees lives better, projects move quickly, momentum is gained, and it’s all reflected throughout company culture.
When Dan isn’t creating campaign plans or split testing ad copy, he’s most likely at home spending meaningful time with his family. He enjoys watching his favorite sports teams, sipping on a good michelada, and collecting watches.