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Dan Mantilla

Dan Mantilla

Online Strategist


Dan is a Marketing Technologist, Digital Strategist and Consultant at RC. He’s been with us for 7 years so far and helped numerous companies grow their brand visibility, website traffic, and sales opportunities through pay per click advertising, search engine optimization, and web analytics.

More recently, Dan has been focusing his efforts on ABM planning and strategy to fuel clients’ business growth. He leads the online audit to help clients understand where they stand in the market by uncovering competitor traffic sources and keywords, along with their selling/positioning strategies. Through careful evaluation of findings, he identifies quick wins and other initiatives that align with company growth.

He believes marketing is truly successful when the C-level gets involved. When executives demonstrate a genuine interest in making their customers and employees lives better, projects move quickly, momentum is gained, and it’s all reflected throughout company culture.

When Dan isn’t creating campaign plans or split testing ad copy, he’s most likely at home spending meaningful time with his family. He enjoys watching his favorite sports teams, sipping on a good michelada, and collecting watches.

Post Written by Dan Mantilla


  • How Paid Search Ads Impact Brand Awareness Brand Awareness

    How Paid Search Ads Impact Brand Awareness

    It’s no surprise manufacturers of consumer products use paid search to build brand awareness. But what about the manufacturer that sells technical products to other businesses, whose target audience is narrow? Does it even make sense for them to consider paid search?

  • Introducing One of the Newest Members of the Google Partners Program, Red Caffeine! Lead Generation

    Introducing One of the Newest Members of the Google Partners Program, Red Caffeine!

    Recently, Google has recognized me, Dan Mantilla, as an AdWords certified professional Woot! Woot! I successfully passed multiple exams that assessed my AdWords product expertise.

  • Alphabet Soup: B2B vs B2C in SEM Lead Generation

    Alphabet Soup: B2B vs B2C in SEM

    Whether B2B or B2C, you better know your ABC’s—Always Be Converting. These could be micro-conversions, such as new subscribers, PDF downloads or regular conversions like lead submissions and online sales.