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Laura Kaster

Laura Kaster

Public Relations Consultant


As a PR consultant at Red Caffeine, Laura takes joy in uncovering her client’s unique stories and works to get them in front of the right audience. Part of the RC team since 2015, she’s frequently called upon to help guide clients through the ever-changing media and communications world.

 

Dying to get an interview with the Wall Street Journal? Or Bloomberg? Laura makes it happen. She has more than a decade’s worth of experience working with the national media and has placed stories with many of them, including one on the front page of The New York Times. Her experience isn’t just limited to the big leagues though. She prides herself on strategically connecting clients with the media that resonates the most with their target audiences.

 

Although media relations is often considered Laura’s bread and butter, she also is depended on to provide strategic counsel on how brands can more effectively use a variety of communications channels to reach their audiences. At RC, she enjoys seeing how PR efforts fit into a comprehensive marketing plan, and how the entire team works together to secure fabulous results.

 

Laura holds a B.A. in Public Relations and Advertising from Marquette University. Outside of the office, she enjoys biking, crunching on fall leaves, sipping hot cocoa, traveling around the Midwest, teaching her son the words to Led Zeppelin songs, and baking overly complicated recipes in her tiny but well-stocked kitchen.

Post Written by Laura Kaster