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Anchor Harvey

SHAPING A PASSIONATE WORKFORCE THROUGH INVESTMENT IN REBRAND

Growth Lanes - Human Capital | Technology

The Growth Opportunity:

Anchor Harvey is an aluminum forging company with a century-long legacy in precision manufacturing, engineering, and supply chain management. To acheive their growth goals, they would need to expand their workforce. They had a great culture but understood that their talent strategy needed to be more systemized and sustainable to support their sales and production increase.

The Highlights:

  • Created internal brand consistency through a common language and brand identity
  • Drove employee adoption & engagement with the new brand
  • Leveled-up hiring & recruitment processes with a new strategy and the integration of HR platform into the website

PLAN METHODOLOGY

GROWTH
STRATEGY PLANNING

BUILDING A TALENT
SYSTEM

DRIVING
GROWTH

Anchor Harvey 2 PM

EMPLOYER BrAND
AUDIT & INTERNAL BRAND
LAUNCH PLAN

TOOLS, PROCESS
TECHNOLOGY

SCALABLE RECRUITING
ENGAGEMENT PLAN

PLAN METHODOLOGY

GROWTH
STRATEGY PLANNING

EMPLOYER BrAND
AUDIT & INTERNAL BRAND
LAUNCH PLAN

BUILDING A TALENT
SYSTEM

EMPLOYER BrAND
AUDIT & INTERNAL BRAND
LAUNCH PLAN

DRIVING
GROWTH

SCALABLE RECRUITING
ENGAGEMENT PLAN

Group 709 (1)

MEASURABLE OUTCOMES

THE RIGHT TOOLS TO DRIVE A DEEPER UNDERSTANDING AND PRIDE IN THE COMPANY

Group 739

NEW BRAND IMPROVES RECRUITING AND HIRING PROCESS

“The elevated look and unified message for Anchor Harvey has helped tremendously with recruiting & hiring. We've seen an increase in qualified candidates, and I'm proud to send them to our website & social pages now because I know it will impress them!"

Heidi C. Olson
SHRM-SCP, Manager, Human Resources

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?