“Red Caffeine has been a strategic partner for AWS, providing great industry insights and compelling content."
BREAKING INTO NEW TERRITORIES WITH “AMAZ”ING EXPERIENCES ON & OFFLINE
Growth Lanes - Market Expansion | Product Launch
The Growth Opportunity:
Amazon Web Services (AWS) is a subsidiary of Amazon that provides an extensive set of infrastructure services that are trusted by millions of customers. Once restricted from geographic market penetration in 2017, that barrier was lifted. Their growth strategy focused on entering six new markets for the first time. Red Caffeine became a preferred AWS Partner that year to help deliver crucial lead generation and brand awareness priorities to support Field Marketing.
The Highlights:
- Created robust lead generation campaigns in support of Field Marketing MQL and SQL goals
- Developed and executed an event series targeting AWS's Greenfield Accounts.
- Ongoing campaign development and marketing support from 2017 - Present
PLAN METHODOLOGY
GROWTH &
STRATEGY PLANNING
BUILDING A REVENUE
GENERATION SYSTEM
DRIVING
GROWTH
MARKET EXPANSION
CAMPAIGN STRATEGY
CAMPAIGN BLUEPRINTS
& ADAPTABLE CREATIVE
MULTI-REGION EXPANSION &
LANGUAGE TRANSLATION
PLAN METHODOLOGY
GROWTH &
STRATEGY PLANNING
MARKET EXPANSION
CAMPAIGN STRATEGY
BUILDING A REVENUE
GENERATION SYSTEM
MARKET EXPANSION
CAMPAIGN STRATEGY
DRIVING
GROWTH
MULTI-REGION EXPANSION &
LANGUAGE TRANSLATION
MEASURABLE OUTCOMES
THE EVENTS SURPASSED ATTENDANCE EXPECTATIONS. THE CAMPAIGNS WERE REPURPOSED NATIONALLY & INTERNATIONALLY.
SUPPORTING FIELD MARKETING MQL AND SQL GOALS
Jeff Harris
AWS Field Marketing Manager
