l
Group 622

UNIFYING & REBRANDING A 50-YEAR-OLD COMPANY DRIVES LEADS AND EMPLOYEE SATISFACTION

Growth Lanes - Organic Market Share | Technology

The Growth Opportunity:

Kocsis, a family-owned, industrial technology company and a global leader in manufacturing, engineering, and maintenance services, had operated under two separate entities--Kocsis Brothers Machine and Kocsis Technologies, Inc. for almost 50 years. Faced with an outdated brand & website, an underperforming sales funnel and a disparate team, uniting the entities under one Kocsis brand was the solution. Red Caffeine partnered with Kocsis to reinvent their brand and entire go-to-market strategy.

The Highlights:

  • Developed a new brand architecture to unify & reinvigorate their offerings and team
  • Rolled-out new brand design & standards across multiple channels
  • Launched a new, sales-focused website to house all 3 divisions for optimal performance
  • Currently executing marketing campaigns to drive awareness and leads, continuously setting & monitoring KPIs (Key Performance Indicators)

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

BUILDING A REVENUE
GENERATION SYSTEM

DRIVING
GROWTH

AWS PM

MARKET RESEARCH
BRAND ARCHITECTURE & STRATEGY

NEW WEBSITE
& SALES TOOLS

FOCUS ON
KEY DIVISION

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

MARKET RESEARCH
BRAND ARCHITECTURE & STRATEGY

BUILDING A REVENUE
GENERATION SYSTEM

MARKET RESEARCH
BRAND ARCHITECTURE & STRATEGY

DRIVING
GROWTH

FOCUS ON
KEY DIVISION

Group 761

MEASURABLE OUTCOMES

WEBSITE TRAFFIC UP OVER 100%
SIGNIFICANT INCREASE IN MQLS & SQLS
EMPLOYEE SATISFACTION AT ALL-TIME HIGH
SIGNIFICANT INCREASE IN QUALIFIED JOB APPLICANTS

Outcomes
Group 758

CLIENT TESTIMONIAL

“Red Caffeine has successfully helped us improve our sales strategy & drive leads through an updated brand & digital presence including a new website and marketing campaigns. Our sales team is very excited to see the new leads coming in!"

Paul Kocsis
Business Development Manager

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?