Kocsis, a family-owned, industrial technology company and a global leader in manufacturing, engineering, and maintenance services, had operated under two separate entities--Kocsis Brothers Machine and Kocsis Technologies, Inc. for almost 50 years. Faced with an outdated brand & website, an underperforming sales funnel and a disparate team, uniting the entities under one Kocsis brand was the solution. Red Caffeine partnered with Kocsis to reinvent their brand and entire go-to-market strategy.