Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs -
Join us on May 9th, 2024
REIMAGINING AN ONLINE PRESENCE FOLLOWING A RAPID ACQUISITION PHASE
Growth Lanes - Acquisition | Technology
The Growth Opportunity:
Luminii is a premium architectural LED lighting manufacturer that delivers simple lighting solutions from product innovation to installation. To best serve the architect and contractor communities, it was critical to provide an easy interface of the breadth and depth of products and technical specifications. Their growth plans were aggressive and focused on increasing market share quickly. Due to rapid expansion through two back-to-back acquisitions, Luminii needed to immediately integrate the new companies and their products as part of their business identity. Red Caffeine led the strategic approach to unite their online experience.
The Highlights:
- Redesigning the customer's experience to support finding legacy products and access to the tools, resources, and functionality from the prior sites
- Address market sentiment regarding the acquisitions through a house of brands architecture and customer satisfaction survey
PLAN METHODOLOGY
GROWTH & STRATEGY PLANNING
BRAND INTEGRATION STRATEGY / VOICE OF CUSTOMER SURVEY
BUILDING A REVENUE GENERATION SYSTEM
SYSTEMIZE NEW BRANDS, PRODUCTS & RESOURCES
DRIVING GROWTH
FLEXIBLE DIGITAL PLATFORM THAT SUPPORTS NEXT PHASES OF GROWTH
MEASURABLE OUTCOMES
REDESIGNING THE CUSTOMER'S EXPERIENCE
TO SUPPORT THE INTEGRATION OF THREE BRANDS
