Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs -
Join us on May 9th, 2024
INVESTMENT IN BRAND DRIVES AWARENESS AND SALES OUTCOMES
Growth Lanes - Organic Growth | New Markets | Technology
The Growth Opportunity:
SMI is a best-in-class contract manufacturer specializing exclusively in silicone molding and device assembly for engineers, medical device firms, universities, and lighting companies. The growth opportunity was to rebrand and reposition the company to reflect its expertise as a leader in this niche marketplace. Red Caffeine led the strategic approach to update their brand experience to increase sales with existing clients and build relationships with new customers.
The Highlights:
- Provided enhanced credibility to new and existing customers through their new brand, sales collateral, and website
- Experienced Steady growth in sales and new customer diversification
- Built an eCommerce solution for their standard product line
PLAN METHODOLOGY
GROWTH & STRATEGY PLANNING
GROW-TO-MARKET™ STRATEGY
BUILDING A REVENUE GENERATION SYSTEM
BRAND FOUNDATION & MARKETING ASSETS
DRIVING GROWTH
EXPAND CUSTOMER & MARKET DIVERSIFICATION
MEASURABLE OUTCOMES
BRAND REPOSITIONING BUILDS MARKET INFLUENCE
AND CREATED SELLING OPPORTUNITIES
