“We've seen steady annual increases in our abrasive sales, which we credit to having a stronger and more distinct brand presence in our highly competitive market.”
REGIONAL LEAD GENERATION & SALES INCREASE
REGIONAL LEAD GENERATION & SALES INCREASE
INVESTMENT IN BRAND & PRODUCT POSITONING EXPANDS MARKET SHARE
Growth Lanes - Organic | Product Launch | Technology
The Growth Opportunity:
U.S. Minerals is a recognized leader in the slag industry, and they were ready to take their company to the next level. And at Red Caffeine - we love slag! Their growth opportunity was to capture market share from the dominant brand in the marketplace. However, our research's insights verified that their existing brand architecture did not align with their multiple audiences and diverse product offerings.
The Highlights:
- Created a new and consistent brand architecture, sales collateral, and content marketing to enable the business development team to increase sales in their regions
- Emphasized customer service as a brand differentiator equipping The US Minerals team to weather unforeseen material availability challenges
- Developed a custom distributor locator technology helping to connect customers to distributors directly
PLAN METHODOLOGY
GROWTH &
STRATEGY PLANNING
BUILDING A REVENUE
GENERATION SYSTEM
DRIVING
GROWTH
GROW-TO-MARKET™
STRATEGY
BRAND FOUNDATION &
MARKETING ASSETS
ORGANIC GROWTH &
SALES ENABLEMENT
PLAN METHODOLOGY
GROWTH &
STRATEGY PLANNING
GROW-TO-MARKET™
STRATEGY
BUILDING A REVENUE
GENERATION SYSTEM
GROW-TO-MARKET™
STRATEGY
DRIVING
GROWTH
ORGANIC GROWTH &
SALES ENABLEMENT
MEASURABLE OUTCOMES
REGIONAL LEAD GENERATION & SALES INCREASE
REGIONAL LEAD GENERATION & SALES INCREASE
A BRAND THAT GETS NOTICED INCREASES MARKET SHARE IN THE COMPETITIVE COMMODITY MARKET
Jason Vukas
VP, Sales & Marketing
