l
USMIN BD Combologo Fullcolor 1 (1)

REGIONAL LEAD GENERATION & SALES INCREASE

INVESTMENT IN BRAND & PRODUCT POSITONING EXPANDS MARKET SHARE

Growth Lanes - Organic | Product Launch | Technology

The Growth Opportunity:

U.S. Minerals is a recognized leader in the slag industry, and they were ready to take their company to the next level. And at Red Caffeine - we love slag! Their growth opportunity was to capture market share from the dominant brand in the marketplace. However, our research's insights verified that their existing brand architecture did not align with their multiple audiences and diverse product offerings.

The Highlights:

  • Created a new and consistent brand architecture, sales collateral, and content marketing to enable the business development team to increase sales in their regions
  • Emphasized customer service as a brand differentiator equipping The US Minerals team to weather unforeseen material availability challenges
  • Developed a custom distributor locator technology helping to connect customers to distributors directly

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

BUILDING A REVENUE
GENERATION SYSTEM

DRIVING
GROWTH

Usmin Methodology

GROW-TO-MARKET™
STRATEGY

BRAND FOUNDATION &
MARKETING ASSETS

ORGANIC GROWTH &
SALES ENABLEMENT

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

GROW-TO-MARKET™
STRATEGY

BUILDING A REVENUE
GENERATION SYSTEM

GROW-TO-MARKET™
STRATEGY

DRIVING
GROWTH

ORGANIC GROWTH &
SALES ENABLEMENT

Group 735

MEASURABLE OUTCOMES

REGIONAL LEAD GENERATION & SALES INCREASE

Group 736 (1)
Group 736

A BRAND THAT GETS NOTICED INCREASES MARKET SHARE IN THE COMPETITIVE COMMODITY MARKET

“We've seen steady annual increases in our abrasive sales, which we credit to having a stronger and more distinct brand presence in our highly competitive market.”

Jason Vukas
VP, Sales & Marketing

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?