The HR Management Association hosted the Aha! 2017 HR Conference last week at the DoubleTree Hotel in Oak Brook. Co-Founder of Skill Scout, Abby Cheesman, asked VP Julie Poulos and Content Director Shannon Callarman to partner with her on a one-hour workshop on employer branding.
Julie and Shannon set the stage, explaining why employer branding is as important as a general corporate brand, and why every brand needs a recruitment marketing plan.
Recruitment starts with a job description. Skill Scout’s mission is “to bring people back to the hiring process through video and hands-on interviews.” Abby delighted the audience by showing a few examples of video job postings and explained how anyone with a smartphone can create one.
The workshop ended with a few thought-provoking questions from the audience, such as “how do you get the marketing team on board?” and “what if what we do involves working with kids?”
Special thanks to Skill Scout for inviting us to be a part of the presentation!