In the few days leading up to the annual State of the Village Address, bits of information were released teasing out to a big reveal. As agency of record for Elk Grove Village, we were among the few looped-in on the insider information. We were eager to attend the event and witness reactions to Mayor Johnson’s big news.
Red Caffeine team members, alongside Village members, local leaders and press, sat in the audience as Mayor Craig Johnson recapped the 2014 fiscal report and introduced this year’s action-packed plan to attract new businesses and retain existing companies.
The presentation included a preview of the Mid-summer Classics Concert Series, the 60th anniversary celebrations, awards Elk Grove Village won in the last year, an introduction to the 2015 Made in Elk Grove Manufacturing & Technology Expo, and explanation of budget allocation. The budget supports: infrastructure improvements, Village beautification, the Busse Woods Dam modification, and the new Makers Wanted advertising campaign.
This campaign is different from anything Elk Grove Village has done before. It is an integrated marketing campaign including digital billboards, print advertising, radio advertising, TV in-game ticker ads, and TV commercials. This announcement was very well received, earning an all-attendee round-of-applause!
Our team had a great time at the Elk Grove Village Annual State of the Village Address, plus the food was delicious! We are excited to continue collaboration with the Village on their advertising and marketing efforts. Look out for what’s to come with Elk Grove Village’s new Maker's Wanted campaign!
Watch the Makers Wanted commercials:
Elk Grove Village Gateway Commercial
Elk Grove Village Industrial Commercial
See more about the Village Address in the following press mentions:
Elk Grove Village unveiling new marketing campaign Thursday – Daily Herald
Elk Grove Village Announces Major Marketing Push – Journal & Topics
Elk Grove Village Mayor Announces Half-Million Dollar Marketing Push – Journal & Topics
Elk Grove to spend $500,000 on industrial park marketing campaign – Daily Herald