Specialty Manufacturing, Inc. (SMI) is a custom silicone manufacturing company in Saginaw, Michigan. One subset of their business is selling from an inventory of standard silicone components.
We developed a modern online ordering process to simplify the buying experience and put SMI's inventory to work! This “Off the Shelf” e-commerce ordering system positions SMI to reach new customers, move more inventory, and focus on their bread and butter — selling customized solutions.
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For the first time, Amazon Web Services (AWS) had the opportunity to enter six new markets. AWS wanted to deliver a WOW-experience that their hottest prospects could not pass up. Our team designed six AMAZING experiences, unique to the host cities. Our planning paid off as RSVP and attendee rates were ... you guessed it ... AMAZING!
We couldn't have gotten these results without a well-designed theme, six amazing experiences at badass venues, email campaigns, and supporting materials for the day of the event.
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Elk Grove Village’s Director of Business Development and Marketing Josh Grodzin hosts EGV’s official podcast, Strictly Business. Each month, he invites local business leaders and business experts to discuss news, topics, and trends in business and manufacturing. We partnered with EGV to design a fresh logo to help promote and distribute the new podcast by setting up its home on iTunes, Google Play, Stitcher, and more. With 14 episodes live thus far, the podcast has already reached over 2,000 listens! Check out some of the hottest episodes — Harper College Gets Its Groove Back, Women Who Lead in Manufacturing, and How the Entrepreneurship Model is Changing. Stay tuned as we crank it up a notch with video content, behind the scenes photos, and enhanced social sharing capabilities.
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VHT Studios is a leader in the real estate photography industry. What makes VHT unique? Their ultra-modern technology helps real estate professionals take their property photography to the next level. VHT was one of the first in the industry to offer the hottest new tech, Aerial Drone Photography and Video. But they also offer an array of other high-tech marketing tools. To identify which tools realtors are most interested in, we launched an online campaign using A/B testing: A) Drone-specific ads B) General high-tech ads.
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Imagine transforming a recognized leader in the slag industry with key insights from their customers. Yes, it's true, we listened and responded! What started as a parent brand with mixed messaging and multiple products brands, has transformed to better serve the needs of their audiences. New brand architecture and design helped take U.S. Minerals to the next level. See the transformation.
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Wiegel Tool Works (WTW), a leader in the precision metal stamping market, keeps manufacturing on its toes by incorporating progressive technology into their processes. To advance their brand further and to match their top technology, we developed a unique brand story to capture their competitive characteristics, established brand standards with edgy fonts and colors, and sloganed “Pressing Forward” as the company tagline. And that’s not even the half of it. Not long after the new brand launch, WTW saw an immediate ROI and received several media mentions, including the Wall Street Journal and an article published in Crain’s.
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The Technology and Manufacturing Association (TMA) has established themselves as a leading voice in the manufacturing industry since 1925. The TMA recently created an externship program designed to give high school graduates hands-on experience working in manufacturing. In support of this new effort, we created the “be next” brand identity, informational one-pagers, as well as a landing page where interested prospects could gather more information and submit their application. The TMA Education Foundation was able to kick off their recruiting efforts at the International Manufacturing Technology Show (IMTS) 2016.
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When Mitsubishi Electric approached us to help generate leads for their ductless heating and cooling systems, we launched into digital strategy mode. We created a variety of online ads and email campaign strategies, such as geo-targeting and A/B testing to maximize visibility. Of those email campaigns, we created 15 separate landing pages fitted with different calls-to-action. Once the prospective buyer took an action on the landing page they were funneled into a customized nurture journey that further educated the buyer on the product or set expectations for the impending consultation. By creating multiple landing pages we were able to test functionality, compare conversion rates, and design page themes based on seasonality (such as “Living like an Eskimo” during winter months).
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VHT Studios offers photography and image enhancement services to top real estate and business professionals. However, when it came to VHT’s online presence their website wasn’t doing them any favors. Red Caffeine stepped in and did a major website makeover. We redesigned their website using the latest Foundation 6 framework to make it easily accessible on tablets, mobile devices and desktops. We also added a ton of imagery and clear messaging for each respective audience. Their new website provides a top-quality experience for their clients, and, the proof is in the results. Since launching, the new site has earned VHT 75 new leads (increase of 74%) and traffic has increased by16%.
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Every year our client KCIC attends RIMS, one of the largest and most influential conferences for the risk and insurance industry. Exhibitors try to one-up one another with games and giveaways. Red Caffeine took on the challenge to put KCIC on the map. We started months in advance with pre-show emails, blogs, booth design, and more! The true test would be seeing how the KCIC booth performed at the conference. The resulting outcome was more than any of us had hoped for. Drawing record booth visitors and a handful of “hot” leads to follow-up on, KCIC’s booth was one of the most popular at the event!
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When ABC morning news approached the DuPage Convention and Visitors Bureau (CVB) wanting to highlight all DuPage County has to offer, the DuPage CVB knew this was an amazing media opportunity that couldn't be missed. However, lacking the internal resources to pull off such a large event, they reached out to us for assistance. Naturally, we went right to work; coordinating the location of the event, brainstorming engaging segment topics to highlight throughout the show, and contacting members for audience participation. All of the hard work done by Red Caffeine, DuPage CVB and ABC, as well was the participation of over 100 attendees and 50 DuPage County interviewees, allowed the entire segment to be put on without a hitch!