Manufacturing Redefined – Mind to Market™

Bi-Link®

  •  Strategy 
  •  Branding 
  •  Content Marketing 
  •  Web Design & Development 
  •  Public Relations 
  •  Search Engine Marketing 
  •  Experiential Marketing 
  •  Direct Marketing 
  •  Digital Marketing 

  

Bi-Link, a global contract manufacturer, came to us with a vision to change how they collaborate with engineering teams and grow their prototyping business in North America. We worked with them to develop a strategy and a new market position — Mind to Market™, a process that redefines the manufacturing role by positioning themselves within the early stages of design concepts. 

Starting with a refreshed brand…

We Broke the Internet!

Well, not quite, but the webinar sold-out twice. In our effort to increase North American sales in pre-prototyping and injection molding, this webinar positioned them as thought leaders and created new avenues to market to customers. 

Case Studies

Highlighted common customers problems Bi-Link solved within specific industries. 3D Printed Molds: Absolutely No Boundaries resulted in 180 downloads.

Experiential Marketing

To emphasize the value of Engineer 2 Engineer (E2E), we partnered with Bi-Link to promote their efforts on creating interactive workspaces where local engineers can collaborate and push ideas forward.

The Hardware Store™

Built for engineers by engineers, a place to collaborate, access the latest technologies, test proof of concept, and get parts fast.

Rev3 Innovation Center

Joined the Rev3 community to become a resource for local engineers and idea makers in the DuPage County region.

Public Relations

Local media like Crain's and Daily Herald along with national media publications love Bi-Link's take on hot button topics like: 

Why Silicon Valley's giants buy parts from this suburban job shop
Bootstrapping in America
Investment in Rev3

It's no wonder the Alliance for Industry and Manufacturing recognized them as Manufacturer of the Year in 2015.