Assembling a Cohesive Brand Identity
KSM Electronics has provided world-class companies with electronic components since 1975. Over the decades they have expanded capabilities and added locations-now in Illinois, Florida and Mexico-to service customers across the globe. They recognized that after years of growth and managing multiple locations, they were representing a stale brand image and communicating disjointed messaging across each location. We gave KSM a much needed brand refresh to reflect the innovative solutions and world-class products they produce.
The updated logo is modernized, yet still embodies a similar look and feel.
Corporate Snapshot and Case Study
Decades in the business meant KSM had some amazing stories to tell. By sharing their stories in case studies, customers can grasp the breadth of their problem solving capabilities and expertise. To support their refreshed brand, we also armed the KSM sales teams with new selling tools.
A great website should include any and all information that prospective customers would be looking for. While redesigning KSM’s website, we created a headline that had everything their customers would be looking for- a contact page, their certifications, industries they operate within, and a “Request a Quote” button which would lead them to a page to enter their information, as well as have the option to upload a file or download an NDA.