April 10, 2025
at Noon CST
What to Expect:
As a fourth-generation, family-owned manufacturer, Rome knew they needed to evolve to stay competitive. But instead of following industry norms, they rewrote the rules, revamping their brand, reshaping their culture, and building a growth strategy that they own.
Now, CEO Kate Rome is pulling back the curtain on the transformation that took Rome from surviving to thriving.
What You’ll Learn:
- Learn how market positioning can set your family-owned business apart from competitors
- See how a bold, consistent brand can set your business up for the next generation of growth
- Explore smarter, insight-driven sales and marketing strategies for manufacturers
- Learn how to strengthen your team, boost morale, and create a workplace people actually want to be part of
Want to own your company’s future like Rome did? Register now to
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Meet the Guest Speaker & Host
Guest
Kate Rome
Chief Executive Officer
Rome Grinding Solutions
Kate Rome is the CEO of Rome Grinding Solutions, a fourth-generation family-owned leader in the manufacturing and service of industrial grinders for the food production…
Kate Rome is the CEO of Rome Grinding Solutions, a fourth-generation family-owned leader in the manufacturing and service of industrial grinders for the food production industry. She has worked in the business since 1995, holding a multitude of roles before being appointed President in 2015 and CEO in 2023. With a strong focus on innovation and excellence, Kate has continued to expand the company's legacy of delivering reliable, high-quality grinding solutions. Kate's leadership is marked by her passion for the food industry, where she has driven Rome Grinding Solutions to new heights through her strategic vision and dedication to customer success. Under her guidance, the company has become synonymous with high performance and innovative grinding technologies that meet the evolving demands of the market. A well-known thought leader, Kate has spoken at industry conferences like the Food Automation & Manufacturing Conference, where she shared her insights on automation and trends in food production. She is also celebrated as one of the most impactful women in the industry, consistently championing innovation and advocating for women's advancement in the workforce. Kate's influence extends beyond her role at Rome Grinding Solutions, as she actively supports initiatives focused on empowering women, fostering diversity, and promoting leadership in manufacturing and technology. Kate is not only a business leader but also an advocate for positive change, setting a high standard for industry practices while inspiring future generations of women leaders in manufacturing.
Read Kate's Bio
Host
Kathy Steele
Chief Executive Officer
Red Caffeine
Kathy Steele is the dynamic CEO of Red Caffeine, a growth consultancy that thrives on building strategic marketing, branding, and technology solutions to fuel client…
Kathy Steele is the dynamic CEO of Red Caffeine, a growth consultancy that thrives on building strategic marketing, branding, and technology solutions to fuel client growth. With over two decades of entrepreneurial expertise, Kathy has honed her ability to drive company strategy through culturally-aligned leadership and robust client collaboration. Under Kathy’s stewardship, Red Caffeine has been recognized repeatedly for its standout workplace culture and innovative growth strategies. Her dedication to fostering a collaborative environment is reflected in the firm’s commitment to values-driven work, which has resulted in numerous industry accolades and a robust client portfolio. An impassioned speaker, Kathy frequently shares her insights on business strategy, leadership, and corporate culture at major industry events. She is deeply committed to community service and actively contributes to economic development initiatives. Kathy’s leadership extends into her roles in various advisory boards and business councils, where she advocates for policies that enhance business and community well-being. Kathy’s expertise is frequently sought for her thought leadership in integrating marketing, technology, and operational strategies to achieve business goals. Her approach not only drives organizational growth but also ensures sustainability through innovative practices and a focus on building long-term client relationships. Through Red Caffeine, Kathy continues to inspire and lead a team dedicated to delivering measurable results and transformative impacts for their clients, positioning the consultancy at the forefront of industry innovation and thought leadership.
Read Kathy's BioSee how a bold, consistent brand can set your
business up for the next generation of growth
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Are you prepared to lead your organization through the next wave of workforce changes? From the rise of AI-driven recruitment strategies to the growing trend of employees choosing stability over new opportunities, the way we attract, engage, and retain talent is shifting. Coupled with upcoming changes in employment legislation, 2025 is set to be a year of transformation for HR and business leaders. In this Business as "Un"usual Livestream replay, Mary Lynn Fayoumi, President and CEO of HR Source, and Kathy Steele, CEO of Red Caffeine, break down the trends and provide you with the tools to build a comprehensive and future-ready workforce strategy.
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Rebranding for Long-Term Growth: A Must for Evolving Businesses
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Discover the Power of Better Answers: Elevate Sales with Answer Intelligence (AQ)™
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Brian Glibkowski, Tom Latourette, Kathy Steele
Your sales team needs to ask thought provoking questions AND give answers that connect with your clients! Much like a great dinner conversation, a great sales pitch incorporates a balance of talking and listening.
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Acquiring Success: M&A Strategies for Forward-Thinking Leaders
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Remo Picchietti, Amy Anderson, Kathy Steele
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Beyond the Pitch: Aligning Sales Strategies with Customer Needs
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Kathy Steele, Tom Latourette
Sales is a process. In order to level up your entire sales team, you have to know what your top performers are doing behind the scenes to be successful. According to veteran sales trainer, Tom Latourette, they’re likely focused on positioning themselves as strategic partners instead of order takers.
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Enhancing Business Adaptability with Fractional Staffing Strategies
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Kathy Steele, Mary Lynn Fayoumi
Learn about the mechanism of fractional staffing, including the evaluation of candidates, crafting roles that align with strategic business needs, and the cultural integration of fractional employees.
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The Branding Blueprint for Business Success
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Kathy Steele, David Karbin
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Navigating The Future Of SEO
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Kathy Steele, Victor Lopez
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Insight-Driven Success: Mastering Customer Research for Business Growth
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Why & How Orbitform Quickly Produced the Orbitform UVC Decontamination Chamber
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Phil Sponslor , Kathy Steele
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Navigating The Future: Mastering Succession Planning And Business Strategy
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Ed Barone, Kathy Steele
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Plan Strategically And Get More
Out Of 2024 Trade Shows
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Glen Ruggiero, Kevin Fett
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How to Be a Best and Brightest Company
Business As “Un”usual • December 4, 2023
Kathy Steele, Jennifer Kluge, Mary Lynn Fayoumi
Every company understands the importance of selling its own products and services. But, far fewer companies connect the dots between how they communicate with their customers and how they communicate with their own employees.
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Get Ahead Of 2024 Planning Now
Business As “Un”usual • December 4, 2023
Kathy Steele, Christiana Henry, Amy Anderson, Bill Skowronski
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Mastering Modern Hr & Navigating the Changing Labor Market
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Kathy Steele, Sandra Teague
According to a survey conducted by HR Source, only 50% of HR professionals were formally trained in the field, which seems to indicate how widely the role has expanded in recent years. Today, HR departments are responsible for the entire employee life cycle, which requires an extremely diverse skill set and often collaboration with sales, marketing, and technology experts within their organization and outside consultants.
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Increasing Sales Revenue
Even in Recessionary Times
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Kathy Steele, John Jankowski, Bob Lambert
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How is AI Impacting the Customer Experience?
Business As “Un”usual • September 7, 2023
Kathy Steele, Alana Widdess
At every step in the customer journey, there are opportunities to leverage artificial intelligence. Unfortunately, too many companies are jumping into technology without first determining which questions they’re trying to answer, what they want to measure, and how they hope to create value for their customers–and themselves.
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How Companies Can Learn From the Great Resignation
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Kathy Steele, Mary Lynn Fayoumi
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Unlock Sales and Marketing Growth With Better Buyer Personas
Business As “Un”usual • September 7, 2023
Kathy Steele, Jim Krauss
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Outbounding:
A Better Way to Grow Sales in 2023
Business As “Un”usual • September 7, 2023
Kathy Steele, Skip Miller
Email marketing is an incredibly powerful tool when it’s done right. Unfortunately, most sales and marketing professionals never learn how to be effective. They’re told it’s all a numbers game and they just have to keep hitting “send.”
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The Economic Scenarios You Need to Prepare for in 2023
Business As “Un”usual • September 7, 2023
Kathy Steele, Jason Turner, Terry Bressler, Spencer Yurkowitz
Why does market volatility matter to your Business? As leaders, while we know we can't control those broader factors, it's our responsibility to make data-driven decisions to maintain the health of our companies and ensure profitability. As a growth consultancy, Red Caffeine looks at macroeconomic forecasts and global trends to help our clients build a Grow-to-Market™ plan that strategically addresses staffing, cost management, sales, and investments in technology. In this session of Business as "Un" usual, our panel of industry experts, Jason Turner, Terry Bressler, and Spencer Yurkowitz, dove into some of the unique factors we face in 2023.
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2023 Predictions – The Growth Trends to Watch
Business As “Un”usual • September 7, 2023
Kathy Steele, Mary Lynn Fayoumi, Tom Latourette, Joe Gurreri
Red Caffeine special guests Mary Lynn Fayoumi, Tom Latourette and Joe Gurreri joined CEO, Kathy Steele, for a roundtable discussion about the key growth trends they expect to see in 2023. And they did not disappoint.
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10 Disciplines EOS Leaders Use to Grow Their Company
Business As “Un”usual • September 7, 2023
Kathy Steele, Rob Dube
If you’re leading a company, you know how difficult it is to look past this quarter’s priorities or take time to disconnect from your work. Fortunately, Rob Dube developed The 10 Disciplines in order to help high performers gain a little space in their lives so they can make better decisions and get where they want to go faster. In this Business as “Un”usual webinar, Red Caffeine CEO, Kathy Steele, and M3 Learning Managing Partner, Tom Latourette, walked through The 10 Disciplines with Rob, ranking themselves and creating an action plan to improve in these key areas.
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B2B Sales Strategies for a Recessionary Environment
Business As “Un”usual • September 7, 2023
Kathy Steele, Janet Viane
To no one’s surprise, the business and economic forecast for 2023 looks a bit dicey, at best. While every recession, downturn, or valley only lasts, on average, a year and a half, we’re coming off of an economic boom that lasted longer than the average three year period.
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The Talent Variable in the Growth Process
Business As “Un”usual • September 7, 2023
Kathy Steele, Tim Schumm
The Baby Boomer generation, the largest group in our workforce, is retiring in droves, taking with them decades of senior-level experience and knowledge across every industry. Alongside them, more of the people inheriting their 30-70 trillion dollars in wealth are also retiring early. Behind them, fewer immigrants are entering the workforce at all levels and hourly workers are moving to the gig economy, further reducing the number of W-2 workers in the U.S. All of this has created a tight labor market in which companies have to pay employees more money in order to attract and retain them. Those expenses eventually get passed on to customers.
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Exceptional Client Experiences
Business As “Un”usual • September 7, 2023
Kathy Steele, Chris McKee
In case you missed it, we covered a lot of ground with guest Chris McKee (Venturity Financial Partners) and co-host Tom Latourette (M3 Learning) on Business as ‘Un’usual. Chris walked us through the process his team took to identify why clients were leaving Venturity Financial Partners and which factors were controllable. That process cut their controllable attrition rate in half, while also uncovering a wealth of insight and even a new practice area opportunity.
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You’re Carrying Too Many Technology Platforms. Here’s How to Choose What to Keep.
Business As “Un”usual • September 7, 2023
Kathy Steele, Mike Remke, Matt Butler
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Discover the Tips That Expert Presenters Rely on Most
Business As “Un”usual • September 7, 2023
Kathy Steele, Rob Johnson
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Growing Your Mid-Market Company in 2022
Business As “Un”usual • September 7, 2023
Kathy Steele, Doug Farren
In case you missed it, we talked with Doug Farren from Ohio State’s National Center of the Middle Market on all things mid-market to give business owners, HR managers and other stakeholders the clarity and confidence to conquer the year ahead.
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Learn How and Where to Invest in Your Company’s Growth
Business As “Un”usual • September 7, 2023
Kathy Steele, Ami Kassar
In case you missed Thursday’s webinar, moderator Ami Kassar (CEO, MultiFunding) discussed Innovative Ways to Fund Your Business Growth with Red Caffeine CEO Kathy Steele and a roundtable of industry leaders, including Lilli Zakarija (President, EdgeOne Medical), Stephen Olds (CEO, Exegistics), and Stacey Bales (President, Bales Metal Surface Solutions)
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Understand Your Customers’ Value to See How Fast You Can Grow
Business As “Un”usual • September 7, 2023
Kathy Steele, Chris Arndt
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Lessons in Badassery: Creative Recruitment and Retention
Business As “Un”usual • September 7, 2023
Kathy Steele, Mary Lynn Fayoumi
In case you missed it, we covered a lot of ground on the shifting trends in recruitment and retention with Mary Lynn Fayoumi, President and CEO of HR Source.
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Supply Chain, Labor Market, Inflation.
Oh My!
Business As “Un”usual • September 7, 2023
Kathy Steele, Claire Ellerhost, Michael Rarey, Terry Bressler
In case you missed it, we covered a lot of ground on the impact 2022 market predictions can have on your business and private investment growth strategies
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Customer Advocacy: Your Most Powerful Sales Pitch
Business As “Un”usual • September 7, 2023
Kathy Steele, Patrick Rooney
In case you missed it, we heard from Patrick Rooney, CEO of Seventh Echo.
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eCommerce in Manufacturing – The Keys to Success
Business As “Un”usual • September 7, 2023
Kathy Steele, Nicole Westenberger
Nicole discussed how ecommerce can accelerate growth in manufacturing sales when you bring customer insights from your sales team along the way.
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What Machine Learning Can Teach Your Business.
Business As “Un”usual • September 7, 2023
Kathy Steele, Niko Pipaloff
In case you missed it, we covered a lot of ground on growing your business through machine learning and artificial intelligence with Niko Pipaloff, CEO and Founder of Hybrid Intelligence.
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Growth Lanes: Focus on Human Capital
Business As “Un”usual • September 7, 2023
Kathy Steele, Sean Helsel, Rae Ali
In case you missed it, we covered a lot of ground on the variety of unique hiring and retention challenges business leaders face..
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Strategic Partnerships That Work
Business As “Un”usual • September 7, 2023
Kathy Steele, Jonathan Schroeder
In case you missed it, we heard from Jonathan Schroeder, President of 3D Platform.
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Quantify Your Value With Customer Value Management (Cvm)
Business As “Un”usual • September 7, 2023
Kathy Steele, Eric Berggren
Deliver More Value (and Satisfaction) to Your Customers While Maximizing Your Profit
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Building a Sustainable Enterprise-Wide Moment-by-Moment, Person-by-Person Customer Engagement Strategy
Business As “Un”usual • September 7, 2023
Kathy Steele, Diane S. Hopkins
Fostering an Instinct Culture to Provide Exceptional Experiences Most of the Time
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The Future of Sales
Business As “Un”usual • September 7, 2023
Kathy Steele, Tiffani Bova
The Landscape Of Selling Has Changed. Your Selling Strategy Needs To Keep Up.
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The Role of Data Analytics in Growth Planning
Business As “Un”usual • September 7, 2023
Kathy Steele, Chitra Iyer
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Will the Mid-Market Lead Our Nation’s Recovery?
Business As “Un”usual • September 7, 2023
Kathy Steele, Doug Farran
In case you missed it, we heard from Doug Farren, Managing Director of the National Center for the Middle Market.
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Empowering Women With a Growth Mindset
Business As “Un”usual • September 7, 2023
Kathy Steele, Loretta Boutot, Latoya Conners Gray, Mary Ellen Grom
There are Nine Growth Lanes an organization can take to scale.
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You’re Going to Love Working With Us, and Here’s Why: Building an Exceptional Client Experience
Business As “Un”usual • September 7, 2023
Kathy Steele, Chris McKee, Deanna Walker, Amy Anderson
You’re going to love working with us, and here’s why: Building an Exceptional Client Experience
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Women in Manufacturing 4.0: The Next Frontier
Business As “Un”usual • September 7, 2023
Kathy Steele, Allison Grealis
As a smart career move, utilizing organizations in your chosen field allows you to develop your skills, make connections, and build your self confidence.
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Where Are Markets Headed in 2021
Business As “Un”usual • September 7, 2023
Kathy Steele, Steven Ryan, Michael Rarey, Jeff Korzenik
Learn how the future of 2021 might impact your business and get insights on what you can do to better prepare for a year of success.
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From Sales Know-How to Marketing Wow!
Business As “Un”usual • September 7, 2023
Kathy Steele, Tom Lefaivre
Real-life stories about Anchor Harvey’s successes and lessons learned over the last 18 months.
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Reimagine Your Workplace: Be Ready for 2021
Business As “Un”usual • September 7, 2023
Kathy Steele, Mary Lynn Fayoumi
Adapting and responding swiftly, but soundly is critical. And this webinar has you covered!
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Innovation: Going Beyond the Buzzword
Business As “Un”usual • September 7, 2023
Kathy Steele, Moisés Noreña
Ideal for leaders and employees looking ready to go beyond innovation as a buzzword and truly make a change in their organization.
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Flex or Fade: Why Agility is More Important Than Ever
Business As “Un”usual • September 7, 2023
Kathy Steele, Marti Konstant
We’re in a career and workplace revolution, where businesses need to quickly find ways to adapt or they will disappear. So what do all thriving companies have in common? In one word - agility.
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Think Like FedEx Express® – Agility, Efficiency, Modernization, and Hiring
Business As “Un”usual • September 7, 2023
Kathy Steele, Emily Brown
The FedEx Express® brand is synonymous with urgent deliveries but, over the past six months, even this 36 billion dollar company wasn’t immune from the pandemic’s business challenges.
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Revitalize Your Recruiting: Hiring Best Practices for Today’s Workforce
Business As “Un”usual • September 7, 2023
Kathy Steele, Rick Curry
Addressing Diversity: Hiring for and maintaining diverse and inclusive work environments
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Building an Ownership Culture – GGOB, EOS, and ESOP
Business As “Un”usual • September 7, 2023
Kathy Steele, Kevin Mauger
Learn how each methodology has improved and strengthened Kevin's team and his company.
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Why the US’s Largest Industrial Park is Obsessed With Helping Businesses Thrive
Business As “Un”usual • September 7, 2023
Kathy Steele, Josh Grodzin
Top business advice is not easy to come by, but finding the go-to people during a crisis can be critical to success.
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The Time is Now to Reset Your Strategic Plan for Growth, Innovation, Technology, and Culture!
Business As “Un”usual • September 7, 2023
Kathy Steele, Janet Viane, Dean Debaise
The time is NOW to reset your strategic plan for growth, innovation, technology, and culture.
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Learn How You Can Build Trust With Potential Customers, Increase Your Conversion Rate and Build Seo Value for Your Website – All by Using Reviews!
Business As “Un”usual • September 7, 2023
Kathy Steele, Chris Campbell
Chris shows us how you can build trust with potential customers, increase your conversion rate AND build SEO value for your website - all by using reviews!
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Learn Why Carr Machine & Tool is Preparing for the Reshoring Revolution With the 3 C’s of Business: Culture, Capacity, and Capabilities
Business As “Un”usual • September 7, 2023
Kathy Steele, Jim Carr
Jim speaks to why CARR Machine & Tool is preparing for the reshoring revolution with the 3 C's of business: Culture, Capacity, and Capabilities
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Learn How Crafts Technology is Surviving Murphy’s Law… And a Pandemic.
Business As “Un”usual • September 7, 2023
Kathy Steele, Jeff Taylor
Crafts joins COVID-19 outbreak fight by rapid-production of the tooling needed to accelerate test kit production
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Learn How Get Maine Lobster Has Successfully Navigated the Highs and Lows of 10X More Orders
Business As “Un”usual • September 7, 2023
Kathy Steele, Mark Murrell
Mark talks about how Get Maine Lobster has successfully navigated the highs and lows of 10x more orders
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