December 12, 2024
at Noon CST

December 12, 2024

Circular logo and the words "Business as Un-Usual: A Livestream Series", all in white

Beyond the Buzz—Using AI to Cut Inefficiencies & Elevate Creativity

December 12, 2024 at Noon CST

Join us for a Business as “Un”usual Livestream hosted by Kathy Steele, Chief Executive Officer, Red Caffeine. This session will feature Kristi Zuhlke, CEO & Founder of Dott Technologies!

BAU - Kristi Zuhlke - December 12, 2024

Kristi Zuhlke

CEO & Founder
Dott Technologies

Kathy Steele

Chief Executive Officer
Red Caffeine

What to Expect:

AI Done Right! This Livestream will show you how to boost efficiency, not replace strategy.

It’s no secret—AI is everywhere. But is your organization truly harnessing its power, or just following the trend? In this practical Business as “Un”usual event, Red Caffeine CEO Kathy Steele and CEO & Founder of Dott Technologies Kristi Zuhlke will unpack a straightforward framework to help you utilize AI in a way that makes sense. Learn to save time on tasks that hold you back while amplifying the human element that drives your business.

Session Takeaways
  • Discover the importance of an AI blueprint that defines where and how AI and automation can be adopted across your organization
  • Explore ways to build a culture of collaboration and shared learning around AI within your organization
  • Learn how to help your team prioritize their own creativity during the strategic thinking process

Don’t just follow the trend—lead it. Register now to get started!

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Meet the Guest Speaker & Host

Guest

Kristi Zuhlke
CEO & Founder
Dott Technologies

From big corporate marketing to becoming a technology entrepreneur, Kristi Zuhlke has evolved her career with bold innovation and a passion for solving real-world problems.…

From big corporate marketing to becoming a technology entrepreneur, Kristi Zuhlke has evolved her career with bold innovation and a passion for solving real-world problems. Kristi began her career at Procter & Gamble, where she helped grow billion-dollar brands like Gillette and Always. Driven by the desire to solve problems she personally encountered, she transitioned into entrepreneurship and has since founded three technology companies, achieving two successful exits. She is currently consulting on Generative AI and how it applies to Fortune 1000 Marketing & Insights efforts while working on a new B2C technology that leverages AI to help people curate and preserve their most meaningful memories.
Read Kristi's Bio

Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathy Steele is the dynamic CEO of Red Caffeine, a growth consultancy that thrives on building strategic marketing, branding, and technology solutions to fuel client…

Kathy Steele is the dynamic CEO of Red Caffeine, a growth consultancy that thrives on building strategic marketing, branding, and technology solutions to fuel client growth. With over two decades of entrepreneurial expertise, Kathy has honed her ability to drive company strategy through culturally-aligned leadership and robust client collaboration. Under Kathy’s stewardship, Red Caffeine has been recognized repeatedly for its standout workplace culture and innovative growth strategies. Her dedication to fostering a collaborative environment is reflected in the firm’s commitment to values-driven work, which has resulted in numerous industry accolades and a robust client portfolio. An impassioned speaker, Kathy frequently shares her insights on business strategy, leadership, and corporate culture at major industry events. She is deeply committed to community service and actively contributes to economic development initiatives. Kathy’s leadership extends into her roles in various advisory boards and business councils, where she advocates for policies that enhance business and community well-being. Kathy’s expertise is frequently sought for her thought leadership in integrating marketing, technology, and operational strategies to achieve business goals. Her approach not only drives organizational growth but also ensures sustainability through innovative practices and a focus on building long-term client relationships. Through Red Caffeine, Kathy continues to inspire and lead a team dedicated to delivering measurable results and transformative impacts for their clients, positioning the consultancy at the forefront of industry innovation and thought leadership.
Read Kathy's Bio

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Catch Up on Past Livestreams

We do our best to build each Business as “Un”usual livestream event around evergreen topics, so you can find valuable insights from our entire library of content.

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Business As "Un"usual • July 12, 2024

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Sales is a process. In order to level up your entire sales team, you have to know what your top performers are doing behind the scenes to be successful. According to veteran sales trainer, Tom Latourette, they’re likely focused on positioning themselves as strategic partners instead of order takers.
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Enhancing Business Adaptability with Fractional Staffing Strategies

Business As "Un"usual • April 11, 2024

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Learn about the mechanism of fractional staffing, including the evaluation of candidates, crafting roles that align with strategic business needs, and the cultural integration of fractional employees.
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Revisit the insights shared by Kathy Steele and Vice President of Lexco Cable David Karbin as they discuss Lexco’s branding journey. With the help of Red Caffeine, Lexco has successfully navigated the complex process of a brand transformation, emerging as a standout leader in the wire rope industry.
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Navigating The Future Of SEO

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Ryan Paul Gibson provided invaluable insights into the world of customer research during our January Business as 'Un'usual livestream. He emphasized the critical role of understanding customer perspectives in developing effective business strategies.
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Why & How Orbitform Quickly Produced the Orbitform UVC Decontamination Chamber

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Navigating The Future: Mastering Succession Planning And Business Strategy

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CEO of Red Caffeine, Kathy Steele, and Wealth Manager Ed Barone delved into the essential strategies and considerations for preparing your business for a successful transition.
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Every company understands the importance of selling its own products and services. But, far fewer companies connect the dots between how they communicate with their customers and how they communicate with their own employees.
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According to a survey conducted by HR Source, only 50% of HR professionals were formally trained in the field, which seems to indicate how widely the role has expanded in recent years. Today, HR departments are responsible for the entire employee life cycle, which requires an extremely diverse skill set and often collaboration with sales, marketing, and technology experts within their organization and outside consultants.
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How is AI Impacting the Customer Experience?

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Special guest and president of Buyer Persona Institute (BPI), Jim Kraus joined us to share how the organization has become the gold standard for marketers and sales professionals who want to better understand their buyers in order to sell to them more effectively.
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Email marketing is an incredibly powerful tool when it’s done right. Unfortunately, most sales and marketing professionals never learn how to be effective. They’re told it’s all a numbers game and they just have to keep hitting “send.”
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Why does market volatility matter to your Business? As leaders, while we know we can't control those broader factors, it's our responsibility to make data-driven decisions to maintain the health of our companies and ensure profitability. As a growth consultancy, Red Caffeine looks at macroeconomic forecasts and global trends to help our clients build a Grow-to-Market™ plan that strategically addresses staffing, cost management, sales, and investments in technology. In this session of Business as "Un" usual, our panel of industry experts, Jason Turner, Terry Bressler, and Spencer Yurkowitz, dove into some of the unique factors we face in 2023. 
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Red Caffeine special guests Mary Lynn Fayoumi, Tom Latourette and Joe Gurreri joined CEO, Kathy Steele, for a roundtable discussion about the key growth trends they expect to see in 2023. And they did not disappoint.
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If you’re leading a company, you know how difficult it is to look past this quarter’s priorities or take time to disconnect from your work. Fortunately, Rob Dube developed The 10 Disciplines in order to help high performers gain a little space in their lives so they can make better decisions and get where they want to go faster. In this Business as “Un”usual webinar, Red Caffeine CEO, Kathy Steele, and M3 Learning Managing Partner, Tom Latourette, walked through The 10 Disciplines with Rob, ranking themselves and creating an action plan to improve in these key areas.
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To no one’s surprise, the business and economic forecast for 2023 looks a bit dicey, at best. While every recession, downturn, or valley only lasts, on average, a year and a half, we’re coming off of an economic boom that lasted longer than the average three year period.
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The Talent Variable in the Growth Process

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The Baby Boomer generation, the largest group in our workforce, is retiring in droves, taking with them decades of senior-level experience and knowledge across every industry. Alongside them, more of the people inheriting their 30-70 trillion dollars in wealth are also retiring early. Behind them, fewer immigrants are entering the workforce at all levels and hourly workers are moving to the gig economy, further reducing the number of W-2 workers in the U.S. All of this has created a tight labor market in which companies have to pay employees more money in order to attract and retain them. Those expenses eventually get passed on to customers.
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In case you missed it, we covered a lot of ground with guest Chris McKee (Venturity Financial Partners) and co-host Tom Latourette (M3 Learning) on Business as ‘Un’usual. Chris walked us through the process his team took to identify why clients were leaving Venturity Financial Partners and which factors were controllable. That process cut their controllable attrition rate in half, while also uncovering a wealth of insight and even a new practice area opportunity.
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Oh My!

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In case you missed it, we heard from Patrick Rooney, CEO of Seventh Echo.
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eCommerce in Manufacturing – The Keys to Success

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What Machine Learning Can Teach Your Business.

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In case you missed it, we covered a lot of ground on growing your business through machine learning and artificial intelligence with Niko Pipaloff, CEO and Founder of Hybrid Intelligence.
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Growth Lanes: Focus on Human Capital

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In case you missed it, we covered a lot of ground on the variety of unique hiring and retention challenges business leaders face..
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Strategic Partnerships That Work

Business As "Un"usual • September 7, 2023

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In case you missed it, we heard from Jonathan Schroeder, President of 3D Platform.
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Quantify Your Value With Customer Value Management (Cvm)

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Kathy Steele, Eric Berggren

Deliver More Value (and Satisfaction) to Your Customers While Maximizing Your Profit
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Building a Sustainable Enterprise-Wide Moment-by-Moment, Person-by-Person Customer Engagement Strategy

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Fostering an Instinct Culture to Provide Exceptional Experiences Most of the Time
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The Future of Sales

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Kathy Steele, Tiffani Bova

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The Role of Data Analytics in Growth Planning

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In case you missed it, we heard from Chitra Iyer, Principal Consultant & Co-Founder of Kairoz Partners.
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Empowering Women With a Growth Mindset

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There are Nine Growth Lanes an organization can take to scale.
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Women in Manufacturing 4.0: The Next Frontier

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As a smart career move, utilizing organizations in your chosen field allows you to develop your skills, make connections, and build your self confidence.
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Where Are Markets Headed in 2021

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Learn how the future of 2021 might impact your business and get insights on what you can do to better prepare for a year of success.
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From Sales Know-How to Marketing Wow!

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Real-life stories about Anchor Harvey’s successes and lessons learned over the last 18 months.
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Adapting and responding swiftly, but soundly is critical. And this webinar has you covered!
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Innovation: Going Beyond the Buzzword

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Ideal for leaders and employees looking ready to go beyond innovation as a buzzword and truly make a change in their organization.
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Flex or Fade: Why Agility is More Important Than Ever

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We’re in a career and workplace revolution, where businesses need to quickly find ways to adapt or they will disappear. So what do all thriving companies have in common? In one word - agility.
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The FedEx Express® brand is synonymous with urgent deliveries but, over the past six months, even this 36 billion dollar company wasn’t immune from the pandemic’s business challenges.
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Revitalize Your Recruiting: Hiring Best Practices for Today’s Workforce

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Addressing Diversity: Hiring for and maintaining diverse and inclusive work environments
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Building an Ownership Culture – GGOB, EOS, and ESOP

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Kathy Steele, Kevin Mauger

Learn how each methodology has improved and strengthened Kevin's team and his company.
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Why the US’s Largest Industrial Park is Obsessed With Helping Businesses Thrive

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Kathy Steele, Josh Grodzin

Top business advice is not easy to come by, but finding the go-to people during a crisis can be critical to success.
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The Time is Now to Reset Your Strategic Plan for Growth, Innovation, Technology, and Culture!

Business As "Un"usual • September 7, 2023

Kathy Steele, Janet Viane, Dean Debaise

The time is NOW to reset your strategic plan for growth, innovation, technology, and culture.
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Learn How You Can Build Trust With Potential Customers, Increase Your Conversion Rate and Build Seo Value for Your Website – All by Using Reviews!

Business As "Un"usual • September 7, 2023

Kathy Steele, Chris Campbell

Chris shows us how you can build trust with potential customers, increase your conversion rate AND build SEO value for your website - all by using reviews!
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Learn Why Carr Machine & Tool is Preparing for the Reshoring Revolution With the 3 C’s of Business: Culture, Capacity, and Capabilities

Business As "Un"usual • September 7, 2023

Kathy Steele, Jim Carr

Jim speaks to why CARR Machine & Tool is preparing for the reshoring revolution with the 3 C's of business: Culture, Capacity, and Capabilities
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Learn How Crafts Technology is Surviving Murphy’s Law… And a Pandemic.

Business As "Un"usual • September 7, 2023

Kathy Steele, Jeff Taylor

Crafts joins COVID-19 outbreak fight by rapid-production of the tooling needed to accelerate test kit production
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Learn How Get Maine Lobster Has Successfully Navigated the Highs and Lows of 10X More Orders

Business As "Un"usual • September 7, 2023

Kathy Steele, Mark Murrell

Mark talks about how Get Maine Lobster has successfully navigated the highs and lows of 10x more orders
Watch Replay