Thriving in Uncertainty:
HR Strategies for Economic, Technological, and Legislative Shifts

Circular logo and the words "Business as Un-Usual: A Livestream Series", all in white

Livestream Highlights

  • Discover how to capitalize on the “Big Stay” trend by enhancing employee satisfaction and stability, reducing turnover rates, and minimizing recruitment costs
  • Learn how to proactively adjust your HR and business strategies in response to economic shifts and upcoming election impacts that could affect the job market and employee expectations
  • Understand how to implement fair and equitable hiring processes that account for the rise of AI in candidate preparation, ensuring a level playing field for all applicants

Featured Guest:

Guest

Mary Lynn Fayoumi

President and CEO
HR Source

Hosted By:

Host

Kathy Steele

CEO
Red Caffeine

Event Recap:

Are you prepared to lead your organization through the next wave of workforce changes? From the rise of AI-driven recruitment strategies to the growing trend of employees choosing stability over new opportunities, the way we attract, engage, and retain talent is shifting. Coupled with upcoming changes in employment legislation, 2025 is set to be a year of transformation for HR and business leaders. In this Business as “Un”usual Livestream replay, Mary Lynn Fayoumi, President and CEO of HR Source, and Kathy Steele, CEO of Red Caffeine, break down the trends and provide you with the tools to build a comprehensive and future-ready workforce strategy.

Kathy: All right. Welcome to Business As “Un” usual. This is the live stream where we explore the pressing issues and emerging trends shaping the business landscape. We’re going to start in just a couple of minutes, but if you have questions, we want this to be interactive. Please put them in the chat, and I’ll try to get to all of them during today’s session. I’m Kathy Steele, and I’m the CEO of Red Caffeine and your host today. And for those of you unfamiliar with red caffeine, we are a growth consultancy. So, we build and execute grow-to-market plans for ambitious mid-market companies, and our service offering includes a fractional team led by a senior-level marketing leader. That enables a business to scale rapidly without having to hire a wide range of staff members. And so today we are talking about. Well, and as you know, Mary Lynn and I were talking as we were getting ready. I’m just getting back from the Women and Manufacturing Summit in Boston. I’m so, you know, just excited about being there. And as you can imagine, being a manufacturing conference, one of the hot-button topics was workforce and talent strategy. So today, we’re going to talk about key trends shaping the future of work, like the big stay and how to re-engage employees seeking more stability. We’ll discuss the benefits of flexible arrangements like Flex retirement, the impact of AI-driven recruitment, the balance between tech efficiencies and human connection in hiring, and a lot, a lot more. So, let’s jump in. And so, for those of you who follow Business as unusual, you may recognize our guest today. Mary Lynn Fayemi is the CEO of HR Source and Mary Lynn. For those who have not met you before, could you? Just share a little introduction about yourself and your HR source, and then we always love to know what else is not on the bio. 

Mary: Sure, Kathy. Thanks again for having me. I love doing these with red caffeine and getting to interact with you and talk about what’s trending in the workplace and people-related issues. But as you mentioned, I am the CEO of HR source. We are an employers association that has been serving Illinois. Businesses for over 126 years have over 1200 member organizations. That comes from a wide array of industries. While our roots are in manufacturing, we serve a diverse array of businesses, including hundreds of libraries, park districts, associations, financial services, and distribution companies. So, our common denominator is employers. Anything that challenges employers or employers who need help that has to do with their employees. HR source is here to help. I have been really honored and privileged to be the CEO of HR Source for 25 years. I lead a team of over 40 professionals, attorneys, trainers, and compensation experts, and we work to help. Employers. Perform better. I know we share that in common. We come at it slightly differently, but we both are in Business to help employers be better and to help supplement their already fantastic teams with members of our teams who can help really energize and boost their effectiveness. What’s not on my resume? I’m kind of an open book, and a lot of people know a lot about me since I’ve been here at HR Source for so many years, but we were on the topic of the conference. You were at this year or this week, actually. And I think what’s not on my resume is that I was a fan of it. And a practitioner of leisure travel even before the term was invented. 

Kathy: Which? Ohh, leisure travel means Business and. 

Mary: Leisure. 

Kathy: OK. Yes, yes.

Mary: So, it’s like if you know you’re going somewhere interesting or even somewhere you’ve never been, or somewhere where you might have friends or other contacts, is to add a little time at the beginning or the end of your trip, or if you have any time. To grab a cup of coffee with someone or go on a local tour. It’s always to make sure that you get to spend a little bit of time enjoying and embracing the destinations that you’re fortunate enough to be able to visit when you’re traveling for Business; there’s, you know, an urban myth or a fantasy out there. That business trip was luxurious and amazing. But for those of us who do a lot of It can be kind of. Awful and hard and tiresome and boring. But if you go into each trip with the mindset of, I’m going to try out a special restaurant, or I’m going to get to see an old college friend, or I’m going to take time out. I was recently in Atlanta, and I realized that as a member of the Morton Arboretum. They have reciprocity with other botanical gardens, so I took a couple of hours out. I took an Uber and went over to the Atlanta Botanical Garden, and it was amazing.

Kathy: Yeah. Well, I wish I would have known that tip years ago. I’ve only personally been doing that the last few years, but you know, I also think that’s an opportunity. I know I belong to not a lot of member organizations that have a national or international presence. So now I’m actually even thinking about, like, who can I, who else I can connect with from a business standpoint. From those association contacts. So, all right. Well, let’s jump in. I. But I love that tip. Thank you so much. Because of Boston, I did take an extra day there, and it was so much fun. So, I mentioned this in the intro, and we talked about it when we were prepping for this a few weeks back. But the big thing is that it’s kind of a non-sexy version of what was going on a few years ago with the great resignation. And so given that so many employees are really. Adapting to stay in the roles that they’re in, you know, it’s an evolving economy. We’ve got the election coming up. So, how are organizations re-engaging these employees? They may be staying, but they may not be as engaged as you’d want them to be. 

Mary: Right. So, the big stay isn’t quite as newsworthy or as sexy as the great resignation was, which just dominated headlines for a long, long time. The great state is really, I believe, an outgrowth of the fact that a lot of employees decided to leave. Even Job hopping to get a little more flexibility or a little more money in their paycheck didn’t always end up with higher satisfaction. A better work-life balance or even joining organizations. Really fulfilled their promises of being a better fit for them. And so, I think as the job market has become more stable, unemployment has kind of levelled out. The opportunities to make a jump and get a big bump in pay. They are also not quite as plentiful. Many employees have said you know what? It might not be that bad where I’m at, I’m going to re-engage, I’m going to recommit. I’m going to see what opportunities my employer has to put additional training or upskilling opportunities into me to see what promotional opportunities might be available, what other types of interesting projects I might be able to get involved in, and so in their annual performance appraisals or discussions as well as hopefully more regular. Check-ins, feedback sessions, or one-on-ones with their leadership, their managers, or their supervisors. They’re having these conversations. They’re asking their employer, you know, What’s? Why should I stick around, as you know? Do you have opportunities, and why should I stay? And if I do stay, what can we work on to make it worthwhile for me? 

Kathy: Yeah, yeah, I like that. I think, you know, I do feel like there’s still, you know, that onus on employers to be looking at their learning and development program constantly. Their growth patching strategies make sure people understand, even with smaller organizations, that there is forward momentum. But even, you know, leaning into your benefits and so you know, it’s just always interesting how underutilized some of our benefits programs are. Just because they’re vast and we don’t always know what’s what, you know, what is in it for me and our benefits strategy, so I love that, you know, employees are asking those questions and think employers should be really making a case for some of the things that they’re doing more frequently in their communications with their employees. 

Mary: I couldn’t agree more, Kathy. And if employees aren’t asking, you know, why aren’t they asking? So again, raise the discussion. Put out communications in various ways, whether it’s in your, you know, monthly town hall meeting or in e-mail communications. Are you putting your benefit providers up in front of your team members so that employees know what’s even available? We recently did a benefits survey and a benefit satisfaction survey. But we also asked our team members, you know, not only what you like and what you value here, but what would, what would you be interested in? What should we be researching in terms of additions to our benefits program for employers? And employees, it’s a two-way communication. So, if employees aren’t asking, you might also need to start the discussion or put out some interesting information that might alert people to the fact that there are benefits. They’re not taking advantage of and also, as an employer, opening up that opportunity for employees to make suggestions on what might be more meaningful or valuable to them. 

Kathy: Yeah, I Love it. I think you know as your employee population changes. Is there what you know they want in their career or as well as their, you know, work experience changes and so, you know, being able to use things like, we always recommend some of the benchmarking surveys that you can do in the, you know, competing for best places to work. Recognition. It’s not just about winning those kinds of awards; it’s about what you can learn about what others are doing in the marketplace. About the benefits and perks that they’re giving to employees, I think you know there are some really addictive things you can add as an employer. 

Mary: Right. As your population changes, their desires also change right from making sure that the benefits plan that you currently have in place is meeting the needs, not only of today’s employees. 

Kathy: Right, exactly. 

Mary: But also who you’re trying to attract? 

Kathy: Exactly, exactly. So. All right, well, let you know that there’s been some interesting workforce change. Ends, and you know, I always love these buzzwords like flex retirement, which is amazing. I love the concept of this because I think this has been a market gap for a while. People are investing 2 into benefits programs that include Wellness, and then you know. De And I like what’s going on with all the backlash, I heard a lot of great stories about women in manufacturing about, you know, the programs that people were putting in. Ways, but I’m also hearing their management-level riffs going on right now. So, like, there’s a lot, even though the big stay is a thing, there’s a lot of things going on in the marketplace. Talk about a little bit about. What you’re seeing? 

Mary: Wow, we could do an hour-long session on each of those topics. They’re all very rich, and some of them are quite politically charged. And we are here, as you mentioned, in an election year with a lot of things happening and a lot of issues kind of being bantered about, which makes it a bit of a challenging environment. I keep calling the election just one of the many headwinds we’re facing. Because there’s quite a bit of uncertainty, and people are kind of in a wait-and-see mode about not only how the outcome of the election might impact legislation and cases and what is going to be the situation we’re faced with in the years ahead. So. Let me just. Pick out a few of the things you mentioned. Yes. Whoa. Well, I’d love flex retirement love that topic. Big fan.

Kathy: OK, I know I kind of threw. A few crystals, right? But 

Mary: In an environment like we have where there is a challenge to fill our roles. With qualified individuals, what is better than being able to retain some of our knowledge workers? Some of our long-term? Team members who have great industry backgrounds can help mentor and train our newer employees who still have. Active minds and active bodies want to contribute and can really help us in this transition. I think flex retirement if. Organizations can find ways to do it, and what’s so cool is that there is no one-size-fits-all, right? There are so many variations on a theme. HR source has been taking advantage of Flex retirement for decades already. In our fractional team, we Get the benefit of the season. And dedicated, brilliant team members who are either seasonally wanting to work or just wanting to work all year long. But part time we might be able to pick and choose the types of projects they work on. They can choose whether or not they want to work 100% remotely, whether or not they. 

Kathy: Now. Right. 

Mary: We are willing to still go on site and work on HR projects at our member organizations, so organizations that are willing. To consider the options available that might fall under that broad heading and flex tirement are going to be glad they did. It’s such a, you know, it’s a wonderful opportunity for both employees, both people like me who are. You know, aging and wanting to keep working for many years, but not necessarily in a full-time traditional role If you can take advantage of it. You are going to be in a great position to retain qualified team members and be the beneficiary of it. So are your customers or clients. 

Kathy: Yeah, I love the idea. I also, you know, just can’t imagine not working. So I think it is just brilliant. I’m glad there’s a label so it makes it kind of simplified to understand it, and I, I think. You know, it really will serve a gap in our marketplace and bring that tribal knowledge and give somebody a long tail succession strategy so that you could really mentor a role that you’re trying to backfill for over, you know, a longer way longer time frame than a two-week plan for somebody to. Eggs at the Business, so it is; it seems extremely advantageous. What about, you know, some of the things that you’re seeing from, like, what? What else can you tell me about that? Topic Wellness riffs. 

Mary: Yes, yes. So we definitely are seeing an uptick in risks and reductions in force. I think you know, obviously, while the economy, you know, for many years, it’s been an employee market. I think many organizations either held on to and or hired and budgetarily are struggling to continue to have as large of a workforce. So they’re looking much more closely at headcount, and they’re making some performance-based decisions. You know what, employees are pulling their weight and are improving the Organization. And so I mean this is something we like to take a look at closely. I think it’s a leading indicator. I don’t want to. You know, ring the alarm bells because I don’t think those are necessary yet. I think the riffs that are happening. Are. Strategic in nature, currently, they’re not broad brush huge you. Know some of them. They are newsworthy when they’re at big, big organizations, but I see a lot of them happening. At small to medium-sized organizations, for small groups of employees, they’re not broad-brush decisions; they’re very particular based on success. In any given department, any given division, or geographic location, as well as the employee’s performance. So I think they are happening. We’ve been seeing an uptick over the past several months. 

Kathy: Yeah, I just, I felt like you know. And it’s super anecdotal because I don’t have the marketplace data that you have access to, but I definitely feel like there was. A lot of older or, you know, management level people that were just, you know, blindsided, you know, people that I do not work with or know personally, and it’s just it’s been a little concerning. Do you believe that there’s any kind of ageism going on right now in terms of recruiting and retaining? 

Mary: Yeah, there’s no question about that. More senior and older employees. So I mean senior also in terms of years of experience. 

Kathy: Yeah. 

Mary: As well as age having and they have for decades. This is not a new phenomenon, but it has been. It is. 

Kathy: OK. 

Mary: I think it’s more widely known these days. More widely experienced than it takes. More senior and experienced, as well as older individuals much longer. And it’s much more challenging to find Job of equal or higher pay and prestige. It is a challenging marketplace, fortunately. 

Kathy: OK. 

Mary: The gig economy and the opportunities for fractional work have helped many of these seasoned professionals find alternatives. Ways to make money and to still have interesting work. Unfortunately, they don’t always come. They most usually don’t come with the same sort of benefits packages as the additional employment model has, so that can be tough if you don’t have a partner who has access to benefits I hear over and over again for many job seekers as well as those who are fully employed. Benefits speak more loudly than base pay. The need for health insurance and access You know, two 401K plans are often more pressing and of higher priority than what the base pay for any given position is. 

Kathy: Yeah, I feel like it’s so evolved. I mean, when you’re getting asked about your benefits in interviews, I cannot remember that 15 years ago it was so different in terms of what I think that, you know, employees are way more educated on. 

Kathy: What to ask for? Prime what total compensation and perks can look like in the organizations, too? So kudos to them for really better understanding that, and I think it’s great for employers, too, because some of those of us do provide really strong benefits for people. We want people to understand that you’re getting compensated well beyond your base salary with all of these additional things that we do. So, alright. Well, let me switch gears and talk about the topic that we’re always talking about: artificial intelligence. So, like, I feel like there’s not a conversation. I’m doing a size AI thing later today. I’m like, what in the world is it? It’s just infiltrating every conversation. And it’s also finding its way into our recruiting and, you know, in both on the candidate side as well as the employer side. So, talk a little bit about what you’re seeing in AI utilization. Then. 

Mary: So I’ll start with the employer side. Employers have been harnessing the power of AI in the recruitment arena for some time, and I think that is A wonderful use of AI. You know, a lot of the tools we use with applicant tracking. You know, even the writing of job descriptions and job posts, there are just so many ways to harness AI. A way to get a first draft, I would still. In really, really enforced that, I believe that employers need to be editing and scrutinizing what AI provides them. As a draft, I find that people who don’t spend the time editing what comes out of the initial. AI requests are often obvious to the naked eye. A lot of the same advice is going to go on the employee side, so employers have a lot of access to AI. I encourage employers. To allow their employees to use it and to share specific cases and use applications with their team members right to benefit from it and to share best practices. Certainly to be concerned about the legal implications of as well, the eyes wide open about how. We use it. From an applicant’s point of view, AI is also very helpful in drafting your resume or drafting of cover letters. Helping to practice responses to interview questions. Again, make sure that it is authentic, genuine, true, truthful and that you are not over. Stating your skill sets experience, I mean, as I think we’ve talked about on one of these sessions before, it’s pretty concerning when you hear what the rate of falsification of resumes and applications was in the past. I think I heard as high as 2/3. Had some sort of. You know, boasting of skills or experiences that weren’t true or overstating education, you know? Only put the years they work for an employer to try to skim by. Maybe they were only there a few months to February of the next, but they use the years instead of the months. 

Kathy: OK. 

Mary: All of those things can be amplified by the use of AI, right? If you were a halfway decent writer describing your experiences at a prior job. You could have made yourself look pretty good with the help of AI. You can make yourself look amazing. And so the onus then is on the employer to really. Figure out if the person is everything they’ve made themselves out to be through a really effective pre-screening process, which usually still involves a phone screen. It might involve a video pre screen like this, but then also I’ve heard a lot of employers. 

Kathy: Yeah. 

Mary: Say they’ve gone back to in-person interviews because they’ve been duped one too many times. They were finding that their applicants had some other either their phone or another source, and during a live interview, we’re having a virtual interview like this. Reading answers very discreetly that we’re not. Their own, and so the use of AI. 

Kathy: Wow. 

Mary: I can have kind of an ugly underbelly. I think that many employers are concerned about not just the resume side but also the interview situation. So isn’t it? 

Kathy: Interesting. Yeah, I hadn’t thought of that. 

Mary: Interesting slash scary is there. Yeah. 

Kathy: Any that you know to me is lying. But I feel like it’s to you. Back to your point around sharing ideas and sharing case use cases or costs with your team, I think it is really important for employers to do this. I wouldn’t say mandate rules around AI usage, but I do think you have to sort of think about how you’re using AI and have some dos and don’ts. You know, I think we are going to get into a place where there are a lot more corporate policies around utilization and the disclosure of using AI and. How, you know, I wonder if it will creep its way into having to disclose certain things within the interview process. If you could even outright ask people that you know, was there any use of AI technology and creating that cover leather because it was so incredible? You know, connected to our job position, those are the things that I feel are challenging for a candidate to do if they’re applying for lots of different roles; maybe they may have a broad-based skill set using AI to make it more resident with a particular role seems so effective to me. But I do feel like there’s going to be. Just some some. Legality that we’re going to all be looking at long term in this space.

Mary: I 100% agree. I think a lot of organizations are already putting some policy guidelines into place and sharing those either with their employees only or with their clients or customers. We’re starting to get more and more. Feedback from our Members, for example, in some of our video meetings. People were turning on AI, note takers and other members were complaining that they weren’t comfortable because they thought they were coming to a meeting that was incompetent. 

Kathy: Hi there. 

Mary: Yes. So I agree with you. This is kind of the wild Wild West and we are just starting to scratch the surface of all of not just the practical implications and the practical uses, but also the. Lists that are going to keep playing themselves out in the years to come. I thought we might talk a little bit about, you know, the headline-catching. Concerns about AI taking everyone’s jobs? Yeah, which they, I think, for the most part, certainly there are many jobs that AI is going to help supplement, augment support. Make it easier. I don’t think AI in and of itself is going to be a big killer of jobs. I think smart individuals, savvy individuals in all sorts of professions are going to need to use and are already needing to use AI to make themselves more effective. And keep themselves competitive. 

Kathy: Yeah, I couldn’t agree more. I mean, what I and I might even be less than this. But when I talk about it, you know. Upscaling and that I am saying to people now that if you’re not going to leave the workforce and then like the next three years, you better get on that bus because everyone else is using AI. And so that to be able to, you know, just know more about the tools, you know, know where they can. Have been effective. I mean, I am a technology lover. I’ve always loved things that automate administrative tasks. I’ve been using those types too. Throughout my entire career, so yes, and more of those things, but it doesn’t like to take away the need from people to actually use that information and do the thinking part of it, you know, to really do their Job better. So I couldn’t agree with you more that we’re going to see. A lot more utilization and expectation around AI in job positions and and and and. In terms of our recruiting practices, we’ll be asking about the uses of those technologies.

Mary: And I would say that what are your points? Sorry to interrupt. 

Kathy: Oh, no worries. 

Mary: No, I don’t think there’s anything wrong with asking an applicant. Did you use AI? Did you use AI, and did you use it to help with your resume or cover letter? There’s nothing illegal, and you know, I always recommend you ask the same questions of all of your candidates. So, if you want to incorporate that, I can’t see any legal reason you couldn’t. So, a couple of tips. I would leave people with ours. Make sure that if you’re concerned, find ways to test, like if there’s something in a resume that seems too good to be true, I would have said this. Whether or not AI was around the probe, ask right what you think a job looks like. There’s no way they can increase sales by 500%. Ask for examples, right? Dig into the data they’ve given you. You didn’t make this stuff up. As the employer, they gave you this information. Another tip would be if your Organization isn’t already talking about AI, make it a topic of conversation in management meetings. Ask people how they’re using it. Ask people to share. Don’t make people feel like they have to keep it a secret. Socialize it, talk about it, learn from it. Admit to mistakes. Admit what you don’t know and what you’re still learning. Share best practices. 

Kathy: Yeah. And I, yeah, I mean, I just like, from a growth standpoint, I think every Organization should have an AR component to their strategy for 2025. I mean, it’s going to be part of my Organization. I really, you know, encourage others to think about, you know, across your entire company, where can you be? Using these performance-enhancing tools and having people come up with the ways they want things they want to make more efficient and, then, sharing their experiences on using these tools across the team. So, on the last note, are there any thoughts about it? Too much automation, too much reliance on technology. We don’t want our candidates to feel like it is a fully automated hiring process. I mean, it’s cool to order food virtually without interacting with people. I’m OK with the robot delivering me my meal. But like, do we want to? Our candidates feel like there’s no human connection in the recruiting process. 

Mary: We definitely want to keep the human and human resources, so I would highly recommend finding ways I mean. Everything we’re reading is that people are missing the human connection. Look at the conference you just got on a plane to go to in Boston since the pandemic. And since we reinstituted in-person conferences, every one of our conferences sells out and are live sessions here at HR source. The rooms are filled. People miss the human connection. We’ve learned people do better. Heads down, independent work in the comfort of their home or their travel trailer, or in a hotel on the road somewhere private and quiet. But the collaboration and the opportunity to interact with others. Learn from others and be mentored. Making human connections is alive and kicking, and people are looking for it, so that’s why I said so many of our employers had gone back to in-person interviews, especially if you have an environment where people are going to be in front of your clients or members, or they’re going to be interacting with it. The team invites them in. Break bread, right? Get people together. So definitely find a way to make human connections, whether it’s it can start virtually. Mean. Applicant pools are larger than ever. First of all, thanks to technology, and second of all. Darn it with technology, because sometimes we’re just getting inundated with applications, so many of them are not even from. Candidates who would ever be considered for a host of reasons, so you know we can’t be having in-person interviews with everyone who submits or applies for a job. But once you pull your list down. 

Kathy: Right. 

Mary: Make time to meet up with people in person and to get to know them. I think we can avoid a lot of hiring mistakes if we go back to that old-school methodology and prepare individually for interviews, right? And really think about taking time to read their cover letter and. Ask personal questions related to the Job at hand to try to get them to express examples that relate to the Job you’re hiring for. Right. So. 

Kathy: No, I didn’t. You know, like those chemistry conversations by having lunch. And I agree it’s not probably. I. Feasible to do everything in person, but if there’s an opportunity to have an in-person element to your hiring process, I couldn’t agree more. Well, as we’re on the topic of technology, let’s talk about some of the analytics that we’re using in, you know, HR. So it’s really transforming decision-making. So, what are some of the things that you’re seeing smaller mid-market companies leverage in terms of these true analytical technologies? 

Mary: Right. So, there are just so many HR metrics that are easier than ever to measure because of the help of technology, right? And so I think it’s important while the list of potential metrics is long. Get behind the numbers, so I’ll name some metrics so time to fill costs of higher turnover rate, absenteeism rate, and cost of benefits. Or just just a few. And then there are the more positive ones, like employee engagement, employee satisfaction, and performance ratings. 

Kathy: Right. 

Mary: What is more important than the measurement itself is what is behind the number. So, let’s use turnover as an example. Is your turnover rate high? Because you have let a lot of people go. Or is it high because the people you’re hiring are leaving shortly after they’re hired? Who are you losing? Is it in a particular department? People who work for a particular supervisor? Is it in a particular area of the country? Is it? Early team members are, you know, are you losing people in the first two years of employment, or are you losing people after they’ve been with you 10 years? So shine a light, keep going down a low level. Yeah. And to look at what the information means. Same thing with time to fill. That’s kind of a popular HR Metric. But that can be a way to look at whether or not your HR processes are efficient and effective, not necessarily what the quality of the candidates is. Because I’ve worked with many members, they get an amazing array of candidates, but their internal systems. They are not very strong, and so they’re losing good candidates along the way. So time to fill might be extremely high. Not because it takes forever to find a good candidate but because it takes them forever to interview a candidate and get the hiring decision made to get an offer on the table. So. What do the numbers mean? Take a look behind the curtain, delve down several levels and keep asking why. Why is this number what it is? What here could use improvement? What does this say about our systems and processes? How can we do better? 

Kathy: Yeah, I love that. I think that you know. For any process in your Organization, we look at that same kind of strategy when we’re looking at sales and are at the top of the funnel, or are we not closing at the rate that we, you know, used to close that? So I love that application of real use cases around some of the analysis that you can get from these tools because. It is pretty. It is really pretty compelling. The information we can, but it’s honestly no good unless we’re doing something with it. So, all right, let’s talk about one of the perks of being an HR source member: your HR source community. I loved it like I hadn’t done this before. I go to this community. I’m more of a watcher than I am a participant, but I do want to talk about some of the things that came up. Recently, because I think this always gives me a pulse of what is, you know, what’s on the minds of the market. So financial transparency and employee engagement, what? What do you see? I mean, I love, I believe in financial transparency. So it’s been something in my Organization since the very beginning, but. What else? What? Are you seeing other employers do this? 

Mary: I think employees are increasingly wanting to understand their Organization’s finances. I mean, we live in a world where transparency is a hot topic. Sick, and I think our younger employees are also much more bold about asking questions. 

Kathy: There are. You’re, you’re dead on. 

Mary: Right, that’s not a bad thing. And so. What? I get concerned about the fact that employers sometimes just do a data dump, and they don’t provide much context, so I love pairing financial transparency with appropriate education and information. I’m going to use the same term I used before but get behind the numbers. Just the numbers on their face might not be that meaningful to your employees, but breaking it down and helping them understand what they mean to leadership, for example, I report to a board of directors. Others and we share a lot of metrics with our board that then I also share with our team. But to help our team understand what our board is looking for, what types of tough questions they ask us, and what we have to report on for them to feel comfortable that our Organization is in a healthy place. And that we’re spending money in the right places and that we’re fiscally sound and healthy, explaining that to our team members, talking about the metrics that mean a lot to our leadership. Yep, helps them understand, and then having an open door, not everyone is comfortable raising their hand in a group meeting and saying, you know, I don’t really understand this. I never took a business accounting class. I don’t have an MBA, Help me explain. Revenues versus expenses: what a surplus means and what a profit margin is. This means you know and are not making any questions off-limits. Having it be right, no question is a bad question. We’re here to help you understand. Our controller is very available to answer questions. People know that they can ask me questions. I’m also happy to admit when I don’t know. Something I’m still trying to learn and what I’ve benchmarked with my peers, what types of metrics our industry group is looking at as a whole, and what they mean. Financial transparency, I think, is good for organizations. It’s good for leaders. It also really helps our employees understand and have a line of sight to where they can contribute to the Organization’s success. 

Kathy: Yeah, I couldn’t. I mean, I believe in that financial literacy training, I really. We do, you know, like we’ve been doing it for a long time and I do see there’s a variety of perspectives from our employee population around what they care about in terms of numbers. We’ve definitely, you know, worked on and tweaked the way the information we’re presenting, trying to keep it, you know, minimal. So it’s not. Super overwhelming and such, but to your point, I, y, you know, in creating financial awareness around how the Business operates, I mean it’s critically important for us as a growth consultant. Because we are accountable for the dollars we’re spending on behalf of our clients, we want our employees to understand that. But I also know that you know. This can be. Very meaningful information in your personal financial situation, and I’ve heard from many people who have worked for me or people that a great game is really where I am. You know, learn more about financial transparency, a great game of Business. For those of you that have not ever heard of it, they, it’s all about you. Bringing your team around financial literacy and transparency, but I feel like those stories yo, you know, really help me better understand how to manage my finances as a person. For the first time on my own, not living with my parents. But I’ve also, you know, had employees. Leave me to start their own. You know, their own gig or their own company. And you know, having that understanding of. Of all the elements of running a business, especially the financial elements that keep you open are critically important tools. As you think about, you know, different options you have in your career. So I think it’s got so many benefits. What about salary? I mean there, we don’t share salaries; we share pay bands, but what are people doing in terms of salary? And transparency, I know there’s more onus on organizations to be putting out salary bands and their recruiting processes. What’s what? OR what are you thinking about there? 

Mary: Well, I’m thinking Illinois employers, if they’re not already thinking about it, they better because in January, it’s going to be the law in Illinois that in our job postings, we have to include salary information as well as benefits information. That does not mean we need to make it available to everyone in our Organization. Every single person’s salary and benefits. But when we post a job, the salary and benefits for that Job and it can be a band or a rank. Have to be in the posting per. Illinois law. So. 

Kathy: It’s just for Illinois, like, how many? 

Mary: It’s a state-by-state law, so some states already have this law. Many employers that are national or are doing recruitment nationally have already implemented this. Others have implemented it as a best practice even when it wasn’t the law. So, laws like this are sweeping the nation. 

Kathy: OK. 

Mary: So, they’re making their way around the states. I think Illinois might have been. In the teens, somewhere in terms of adopting it. So, for organizations who haven’t read anything about it or don’t know anything about it, just go to hr source.org, and you can Google or, in the search box, put trip pay transparency in Illinois, and you’ll find plenty of articles. 

Kathy: OK. 

Mary: About it to help guide you and give you more specific information, but. I think it’s helpful for employers. It should narrow the number of applicants that apply and help organizations avoid or at least minimize. Avoid. This might be my optimistic viewpoint, but minimize the number of applicants. Who is way above? The salary range. It won’t stop people from applying if they’re way below it, but this is hopefully the intention is certainly to provide more pay transparency as well as more equity to try to try to. 

Kathy: Right. 

Mary: Close the gap on some of the pay discrepancies we have between genders between people of different races and ethnicities. So. Its time has come, and it’ll be the law of this state very shortly. So employers have to make themselves aware of it and figure out how they’re going to adapt their practices and get ready because some employers admittedly aren’t very formal about setting the pay rate. Until applications start coming in. And they kind of wing it when the time comes for negotiations. So this will require more work upfront and, hopefully, result in more consistency and more pay equity. 

Kathy: Right. Yeah. And I think that it just again, you know, going back to technology, there are a lot of resources out there that can help you establish your pay ranges based on benchmarking data across the US, depending on where you’re hiring. And I know you guys do some HR benchmarking Or salary benchmarking. Industry associations tend to have that information, so there’s. A lot of sources. You can lean into finding that pay data. Was there anything else from a legislative or economic change that you think we should have on our minds as we’re kind of on that topic? 

Mary: Yeah. So, Illinois, I always joke that Governor Pritzker has had a very busy pen the last few years. So there’s a lot in Illinois and I know we have an even broader audience than Illinois, but a lot has been happening at the state and local level. Illinois and Chicago employers have been struggling with these new paid leave laws that went into effect this year that stressed a lot of employers out. I think some of the payroll. Or. Riders weren’t necessarily as quick as we had hoped with figuring out ways to help employers make this easy. We’re also waiting for the courts on some other big issues like the Fair Labor Standards Act; the second big bump in the minimum salary threshold is supposed to happen in January. The courts could, at the last minute, change what we’re waiting for. What’s going to happen with non competitive agreement? That’s still kind of hung up in the courts, so a lot is happening. I know a lot of employers are also. You mentioned DE, and before you know it, there are a lot of employers that have. Changed their stance and, have you know, terminated their director of VP of DE and me. That’s getting a lot of press. So, there’s some talk about whether or not affirmative action for government contractors, anything is going to change with those requirements. So, there are a whole host of issues. Both at a state. The local, I should say more than both at a state, local, and federal level, that employers just need to keep their eyes wide open about a lot of things that are in a holding pattern because of this election. And so wait and see. I know we’ll meet again in 2025 and hopefully have another one of these sessions, and maybe we could even have one where we talk specifically about employment law issues for employers; there are also some. New laws are out there regarding temporary workers and how they need to be compensated. That’s a tough one for many employers. The list goes on and on, Kathy. 

Kathy: Yeah. So this is, you know, and it is, and you don’t want those things to sneak up on you. I know I’ve known a number of them. Employers that have, really. Been caught off guard and had to face some really stiff penalties in terms of making sure that they were. Compensating for some of the mistakes they’ve made in their hiring, hiring, or employment practices. So, all right, I’m going back to the HR source community for a minute. There, we talked about employee well-being, and there was a concept of glimmers. Can you talk about that for a minute? I love that.

Mary: Yeah, so I stumbled. Cross this term glimmers online, and it is the opposite of triggers, so triggers have been getting a lot of press with people’s concerns with mental health. Health with some of the DENI issues, with the return to work controversy or return to the office, many things are triggering, and triggers are a real thing. I’m not downplaying at all. The reality of triggers and what they can do to a human being. In terms of their mental health and productivity, a glimmer is a positive. It is something that happens in your day. You can either. Go looking for it and cause it to happen, or make it happen or choose it to happen, or it can happen organically. So I remember several years ago, I was in a Starbucks drive-through, and I drove up, and the barista told me someone had paid for it. My order. Glimmer a glimmer, right? Or. You decide during the work day to just go outside for a few minutes. Close your eyes. Take a few deep breaths, or you turn on the radio, and they’re interviewing your favorite author, or you decide on your coffee break to call an old friend that you haven’t talked to for a long time. There are so many ways to find glimmers for yourself. That helps you to have a better day to pick up your mood or to get you out of a funk. But there are also. Thousands of ways that you can give other people glimmers, complimenting them, saying wow, do you have a new haircut that looks so great on you asking about their kids, to complimenting them on a job well done. There are so many ways to. Give yourself glimmers and give them to others in this world where there is so much stress and controversy. News that’s hard to hear and take in glimmers is just a wonderful way to boost your spirit and boost the spirit of others. Both you work with as well as strangers. 

Kathy: Yeah. No, I, I, I love this topic and I think you know for me, I got up this morning and played some cardio tennis because I haven’t really had a chance to do that in a few weeks with lots of travel and. I wanted to mention, like you mentioned something similar, but we had a client celebrating its 100th anniversary, and they did 100 random acts of kindness, and they gave their team the ability to go and buy somebody’s gas, or you know, it was just so heartwarming to hear some of the stories, that of things that their team did with those. 100 random acts of kindness. Alright, well, you know we are getting down to the wire. Share a couple of rapid thoughts on what people should be thinking about for 2025. 

Mary: So, all 21 are tough, and then one is fun. The tough one is that there is so much going on. You cannot put your head in the sand in the post-election period. It might be a little crazy for a whole host of reasons, but entering 2025, you have got to keep your finger on the pulse. 

Kathy: OK. 

Mary: Of all of these, employment law changes and makes sure that you comply. You mentioned a client before it or more than one client that was caught unaware. The penalties are unpleasant, so make sure that if you’re not able to do it yourself, you have someone on your team who’s staying on top of all of the things that are happening in the employment arena because it is a lot and it’s not going to lighten up anytime soon. So that’s the tough one. That’s the homework. The +1 is counter that with some glimmers; give yourself glimmers and give other glimmers. We have been blessed with this gorgeous fall weather; get out and take a walk. Buy yourself a pumpkin spice latte, and light a candle at night. Watch The Golden Bachelorette. 

Kathy: Yeah. 

Mary: I don’t know, do anything to make yourself feel better, you know? Go on a walk with a colleague. Call someone out of the blue and compliment them. Send a donation to the folks who are suffering in North Carolina or Florida after these devastating hurricanes. Give glimmers, and then also give yourself the gift of a glimmer to stay positive in the light of all of the things we’re facing, both personally and in the workplace. 

Kathy: Oh. I love that. Thank you so much. Alright. Well, Parker, can you bring up how people, if they want to get in touch with Marilyn? If you’ve got questions, this is how you can reach out to Marilyn. I encourage you to visit the HR source website. There’s tons of information on that site and becoming a member organization like we are is. Really, really valuable. We definitely have taken advantage of lots beyond just their resources. Center, I also want to also you know. Thank you, Mary Lynn, for sponsoring Business as Unusual. We really love our partnership with you, but we also have another sponsor, M3 Learning, and they are, you know, creating sales superstars through their training and coaching services. And. Next month, we are going to be featuring a really kind of fun and exciting topic about how to use info skills to improve your sales and marketing strategies. And so we’re going to talk a little bit about why improv is just a powerful tool to use in Business. I think there are so many different applications we’re going to be talking a lot about. How to use it to allow you to think more spontaneously and when things get thrown at you like curveballs, we’re going to showcase some of the ways that sales teams are using improv to really create this more ensemble experience. Everyone in the room has a role, and it doesn’t. You know, there’s not one solo artist in the conversation. You’re really effectively showcasing your team through those skill sets. And then Tom later, Ray from M3 Learning will be on the hat seats. We’re going to do some interactive improv exercises so you can come in and cheer us on. But as we wrap up, I really hope everyone took something away from what we were talking about today. And you’ve got some new things to be thinking about in your talent. Strategy and plan for 2025. I want to thank my guests. Mary Lynn, thank you so much again for sharing your experience. If you have any more questions about how to use these ideas as part of your growth strategy, please feel free to reach out, reach out to me or any of us at Red Keith Caffeine. Mary Lynn, I can’t wait to talk about this with you and some of the things that we’re seeing early next year in the 2025 schedule. Until next time, let’s continue to challenge the usual, and I’ll see you all back here in November. 

Mary: Thanks, Kathy. Thanks, everyone. 

Have A Story To Tell?

Are you or someone you know doing Business As “Un”usual? If you’re pushing conventional boundaries or taking an innovative approach to growth, let us know. Then, you could be a future guest speaker on our livestream series!

Catch Up On Past Livestreams

Missed a livestream? No worries! We’ve got you covered. Check out our past events below for actionable insights on business growth and more.

Beyond the Buzz—Using AI to Cut Inefficiencies & Elevate Creativity

Business As "Un"usual • December 13, 2024

Kristi Zuhlke, Kathy Steele

It’s no secret—AI is everywhere. But is your organization truly harnessing its power, or just following the trend? In this practical Business as "Un"usual event, Red Caffeine CEO Kathy Steele and CEO & Founder of Dott Technologies Kristi Zuhlke unpack a straightforward framework to help you utilize AI in a way that makes sense. Learn to save time on tasks that hold you back while amplifying the human element that drives your business.
Watch Replay

The Ensemble Approach to Business: Enhancing Sales Collaboration Through Improv

Business As "Un"usual • November 14, 2024

Erin Diehl, Kathy Steele, Tom Latourette

Is your team struggling to stay aligned during client interactions? Improv can help! Improv helps teams become more adaptive, creative, and collaborative by teaching them how to respond effectively in unpredictable situations and work together seamlessly.
Watch Replay
Headshots of two people in red circles over a photo of hands typing on a laptop

Thriving in Uncertainty:
HR Strategies for Economic, Technological, and Legislative Shifts

Business As "Un"usual • October 10, 2024

Mary Lynn Fayoumi, Kathy Steele

Are you prepared to lead your organization through the next wave of workforce changes? From the rise of AI-driven recruitment strategies to the growing trend of employees choosing stability over new opportunities, the way we attract, engage, and retain talent is shifting. Coupled with upcoming changes in employment legislation, 2025 is set to be a year of transformation for HR and business leaders. In this Business as "Un"usual Livestream replay, Mary Lynn Fayoumi, President and CEO of HR Source, and Kathy Steele, CEO of Red Caffeine, break down the trends and provide you with the tools to build a comprehensive and future-ready workforce strategy.
Watch Replay
Headshots of three people in red circles, positioned over a graphic of someone holding an AI hologram in their hand

B2B Growth Trends From Automation to Acquisition: What to Have On Your Radar for 2025

Business As "Un"usual • September 12, 2024

Amy Anderson, Bill Skowronski, Kathy Steele

B2B markets are evolving faster than ever, and staying ahead means knowing what trends to watch and how to adapt. This Business as "Un"usual event offers an exploration into the future of B2B growth, hosted by Red Caffeine's top experts including Amy Anderson, VP of Client Services, Bill Skowronski, Content Director at Red Caffeine, and Kathy Steele, CEO of Red Caffeine. During this highly engaging session, we explore the technology, strategies, and leadership approaches that will shape 2025 for mid-market companies. From leveraging AI and sales automation to adopting innovative customer engagement methods, this discussion is filled with insights designed to help you rethink your growth strategies. Whether you're planning to scale your business or optimize your current processes, this replay will provide the guidance you need.
Watch Replay
Headshots of two people in red circles over a photo of hands holding a puzzle piece that says "rebranding"

Rebranding for Long-Term Growth: A Must for Evolving Businesses

Business As "Un"usual • August 8, 2024

David Doyle, Kathy Steele

Explore the essential elements of rebranding for long-term growth with Kathy Steele, CEO of Red Caffeine, and David Doyle, CEO of Heidenhain Corporation. Together, they explore the strategic importance of rebranding beyond just a new logo
Watch Replay
Headshots of three people in red circles above a photo of a desk with coffee and a book on it

Discover the Power of Better Answers: Elevate Sales with Answer Intelligence (AQ)™

Business As "Un"usual • July 12, 2024

Brian Glibkowski, Tom Latourette, Kathy Steele

Your sales team needs to ask thought provoking questions AND give answers that connect with your clients! Much like a great dinner conversation, a great sales pitch incorporates a balance of talking and listening.
Watch Replay
3 red circles with headshot photos of a man and two women, above an image of a hand pointing toward a glowing blue screen

Acquiring Success: M&A Strategies for Forward-Thinking Leaders

Business As "Un"usual • June 13, 2024

Remo Picchietti, Amy Anderson, Kathy Steele

This session is packed with insights into the world of mergers and acquisitions (M&A). Whether you're an experienced executive refining your acquisition strategy or just exploring M&A as a new avenue for growth, this Livestream has something for everyone. Join Kathy Steele, CEO of Red Caffeine, as she hosts a discussion with Remo Picchietti, VP of Strategy and Corporate Development at The Bowler Company, and Amy Anderson, VP of Client Services at Red Caffeine.
Watch Replay
Headshots of three people in red circles, positioned over a graphic of two islands connected by a bridge

Beyond the Pitch: Aligning Sales Strategies with Customer Needs

Business As "Un"usual • May 16, 2024

Kathy Steele, Tom Latourette

Sales is a process. In order to level up your entire sales team, you have to know what your top performers are doing behind the scenes to be successful. According to veteran sales trainer, Tom Latourette, they’re likely focused on positioning themselves as strategic partners instead of order takers.
Watch Replay
Headshots of three people in red circles, positioned over a photo of someone assembling a wooden puzzle

Enhancing Business Adaptability with Fractional Staffing Strategies

Business As "Un"usual • April 11, 2024

Kathy Steele, Mary Lynn Fayoumi

Learn about the mechanism of fractional staffing, including the evaluation of candidates, crafting roles that align with strategic business needs, and the cultural integration of fractional employees.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a bearded man on a yellow couch giving a thumbs-up

The Branding Blueprint for Business Success

Business As "Un"usual • March 21, 2024

Kathy Steele, David Karbin

Revisit the insights shared by Kathy Steele and Vice President of Lexco Cable David Karbin as they discuss Lexco’s branding journey. With the help of Red Caffeine, Lexco has successfully navigated the complex process of a brand transformation, emerging as a standout leader in the wire rope industry.
Watch Replay
Headshots of two people in red circles, positioned over a photo of someone using a laptop

Navigating The Future Of SEO

Business As "Un"usual • February 17, 2024

Kathy Steele, Victor Lopez

In this Business as "Un"usual event led by Red Caffeine CEO Kathy Steele, our SEO Expert Victor Lopez offered an insightful exploration into the latest SEO trends.
Watch Replay
Headshots of two people in red circles over a photo of three professional women in a conference room

Insight-Driven Success: Mastering Customer Research for Business Growth

Business As "Un"usual • January 12, 2024

Kathy Steele, Ryan Paul Gibson

Ryan Paul Gibson provided invaluable insights into the world of customer research during our January Business as 'Un'usual livestream. He emphasized the critical role of understanding customer perspectives in developing effective business strategies.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a large industrial warehouse

Why & How Orbitform Quickly Produced the Orbitform UVC Decontamination Chamber

Business As "Un"usual • January 9, 2024

Phil Sponslor , Kathy Steele

Phil's supervision of Orbitform shows servant leadership in action – creating a culture of continuous improvement executed by-high-performance teams which has led to strong financial results.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a workers gathered in a conference room

Navigating The Future: Mastering Succession Planning And Business Strategy

Business As "Un"usual • January 8, 2024

Ed Barone, Kathy Steele

CEO of Red Caffeine, Kathy Steele, and Wealth Manager Ed Barone delved into the essential strategies and considerations for preparing your business for a successful transition.
Watch Replay
Headshots of three people in red circles, positioned over a photo of a trade show

Plan Strategically And Get More
Out Of 2024 Trade Shows

Business As "Un"usual • December 4, 2023

Glen Ruggiero, Kevin Fett

In case you missed our November Business as “Un”usual livestream, we talked to Kevin Fett (Ion Exhibits) and Glen Ruggiero (On Location) about how companies can get the most out of their 2024 trade show events.
Watch Replay
Headshots of three people in red circles, positioned over a photo of office workers having a meeting over a laptop

How to Be a Best and Brightest Company

Business As "Un"usual • December 4, 2023

Kathy Steele, Jennifer Kluge, Mary Lynn Fayoumi

Every company understands the importance of selling its own products and services. But, far fewer companies connect the dots between how they communicate with their customers and how they communicate with their own employees.
Watch Replay
Headshots of four people in red circles, positioned at the edges of a photo of several office workers looking at a laptop

Get Ahead Of 2024 Planning Now

Business As "Un"usual • December 4, 2023

Kathy Steele, Christiana Henry, Amy Anderson, Bill Skowronski

In a very special Business as “Un”usual livestream, Kathy Steele welcomed Red Caffeine Vice President of Client Services, Amy Anderson, Account Director, Christiana Henry, and Senior Content Marketing Manager, Bill Skowronski, to share their insights regarding long-term planning as companies look ahead to 2024. 
Watch Replay
Headshots of two people in red circles, over a photo of hands typing on a calculator

Mastering Modern Hr & Navigating the Changing Labor Market

Business As "Un"usual • September 7, 2023

Kathy Steele, Sandra Teague

According to a survey conducted by HR Source, only 50% of HR professionals were formally trained in the field, which seems to indicate how widely the role has expanded in recent years. Today, HR departments are responsible for the entire employee life cycle, which requires an extremely diverse skill set and often collaboration with sales, marketing, and technology experts within their organization and outside consultants.
Watch Replay
Headshots of two men in red circles, positioned over a photo of professional workers pointing at a computer screen

Increasing Sales Revenue
Even in Recessionary Times

Business As "Un"usual • September 7, 2023

Kathy Steele, John Jankowski, Bob Lambert

In case you missed it, our latest Business as “Un”usual livestream event featured special guests John Jankowski (Sales Xceleration) and Bob Lambert (Samurai Business Group) along with guest co-host Tom Latourette (3M Learning). 
Watch Replay
Headshots of three people in red circles, positioned over a graphic of robot hands typing on a keyboard

How is AI Impacting the Customer Experience?

Business As "Un"usual • September 7, 2023

Kathy Steele, Alana Widdess

At every step in the customer journey, there are opportunities to leverage artificial intelligence. Unfortunately, too many companies are jumping into technology without first determining which questions they’re trying to answer, what they want to measure, and how they hope to create value for their customers–and themselves.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a woman in professional attire writing on a whiteboard

How Companies Can Learn From the Great Resignation

Business As "Un"usual • September 7, 2023

Kathy Steele, Mary Lynn Fayoumi

The employee-employer relationship has changed–perhaps forever. Current research shared by our Business as ‘Un’usual guest, Mary Lynn Fayoumi, gives all business leaders a few important things to consider.
Watch Replay
Headshots of two people in red circles, positioned over a photo of several people on laptops at a conference table

Unlock Sales and Marketing Growth With Better Buyer Personas

Business As "Un"usual • September 7, 2023

Kathy Steele, Jim Krauss

Special guest and president of Buyer Persona Institute (BPI), Jim Kraus joined us to share how the organization has become the gold standard for marketers and sales professionals who want to better understand their buyers in order to sell to them more effectively.
Watch Replay
Headshots of two people in red circles, positioned over an aerial photo of a conference table covered in papers and laptops

Outbounding:
A Better Way to Grow Sales in 2023

Business As "Un"usual • September 7, 2023

Kathy Steele, Skip Miller

Email marketing is an incredibly powerful tool when it’s done right. Unfortunately, most sales and marketing professionals never learn how to be effective. They’re told it’s all a numbers game and they just have to keep hitting “send.”
Watch Replay
Headshots of three people in red circles above a photo of people in an office on laptops

The Economic Scenarios You Need to Prepare for in 2023

Business As "Un"usual • September 7, 2023

Kathy Steele, Jason Turner, Terry Bressler, Spencer Yurkowitz

Why does market volatility matter to your Business? As leaders, while we know we can't control those broader factors, it's our responsibility to make data-driven decisions to maintain the health of our companies and ensure profitability. As a growth consultancy, Red Caffeine looks at macroeconomic forecasts and global trends to help our clients build a Grow-to-Market™ plan that strategically addresses staffing, cost management, sales, and investments in technology. In this session of Business as "Un" usual, our panel of industry experts, Jason Turner, Terry Bressler, and Spencer Yurkowitz, dove into some of the unique factors we face in 2023. 
Watch Replay
Headshots of three people in red circles over a background of a digital stock market graph

2023 Predictions – The Growth Trends to Watch

Business As "Un"usual • September 7, 2023

Kathy Steele, Mary Lynn Fayoumi, Tom Latourette, Joe Gurreri

Red Caffeine special guests Mary Lynn Fayoumi, Tom Latourette and Joe Gurreri joined CEO, Kathy Steele, for a roundtable discussion about the key growth trends they expect to see in 2023. And they did not disappoint.
Watch Replay
Headshots of two people in red circles over an image of a man and woman hi-fiving in an office

10 Disciplines EOS Leaders Use to Grow Their Company

Business As "Un"usual • September 7, 2023

Kathy Steele, Rob Dube

If you’re leading a company, you know how difficult it is to look past this quarter’s priorities or take time to disconnect from your work. Fortunately, Rob Dube developed The 10 Disciplines in order to help high performers gain a little space in their lives so they can make better decisions and get where they want to go faster. In this Business as “Un”usual webinar, Red Caffeine CEO, Kathy Steele, and M3 Learning Managing Partner, Tom Latourette, walked through The 10 Disciplines with Rob, ranking themselves and creating an action plan to improve in these key areas.
Watch Replay
Headshots of two women in red circles over a photo of a city skyline through a window

B2B Sales Strategies for a Recessionary Environment

Business As "Un"usual • September 7, 2023

Kathy Steele, Janet Viane

To no one’s surprise, the business and economic forecast for 2023 looks a bit dicey, at best. While every recession, downturn, or valley only lasts, on average, a year and a half, we’re coming off of an economic boom that lasted longer than the average three year period.
Watch Replay
Headshots of two people in red circles, positioned over a photo of someone looking at the Jobs Wanted section of a paper

The Talent Variable in the Growth Process

Business As "Un"usual • September 7, 2023

Kathy Steele, Tim Schumm

The Baby Boomer generation, the largest group in our workforce, is retiring in droves, taking with them decades of senior-level experience and knowledge across every industry. Alongside them, more of the people inheriting their 30-70 trillion dollars in wealth are also retiring early. Behind them, fewer immigrants are entering the workforce at all levels and hourly workers are moving to the gig economy, further reducing the number of W-2 workers in the U.S. All of this has created a tight labor market in which companies have to pay employees more money in order to attract and retain them. Those expenses eventually get passed on to customers.
Watch Replay
Headshots of two people in red circles over a background photo of two businessmen

Exceptional Client Experiences

Business As "Un"usual • September 7, 2023

Kathy Steele, Chris McKee

In case you missed it, we covered a lot of ground with guest Chris McKee (Venturity Financial Partners) and co-host Tom Latourette (M3 Learning) on Business as ‘Un’usual. Chris walked us through the process his team took to identify why clients were leaving Venturity Financial Partners and which factors were controllable. That process cut their controllable attrition rate in half, while also uncovering a wealth of insight and even a new practice area opportunity.
Watch Replay
Headshots of two people in red circles, positioned over a graphic of computer code overlayed across a cityscape

You’re Carrying Too Many Technology Platforms. Here’s How to Choose What to Keep.

Business As "Un"usual • September 7, 2023

Kathy Steele, Mike Remke, Matt Butler

In case you missed it, Mike Remke and Matt Butler from Bonsai Data Solutions gave us a ton of insight into choosing smart tech platforms to fuel growth. Co-host Joseph Gurreri from Insperity and Red Caffeine CEO, Kathy Steele, led the conversation in our live Business as ‘Un’usual webinar, which you can rewatch here.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a computer screen showing a Zoom meeting

Discover the Tips That Expert Presenters Rely on Most

Business As "Un"usual • September 7, 2023

Kathy Steele, Rob Johnson

Rob Johnson (President, Rob Johnson Communications) joined Tom Latourette (Managing Partner, M3 Learning) and Red Caffeine CEO, Kathy Steele to discuss Winning the Virtual Room: How to Excel in Online Presentations. If you missed this Business as ‘Un’usual webinar, Rob shared his expertise presenting on camera as a CBS news anchor and an executive media trainer. He also explained how to prepare for a presentation that connects with a large audience or a small group. 
Watch Replay
Headshots of two people in red circles over a graphic of stock market charts

Growing Your Mid-Market Company in 2022

Business As "Un"usual • September 7, 2023

Kathy Steele, Doug Farren

In case you missed it, we talked with Doug Farren from Ohio State’s National Center of the Middle Market on all things mid-market to give business owners, HR managers and other stakeholders the clarity and confidence to conquer the year ahead.
Watch Replay
Headshots of two people in red circles over a close-up photo of US currency

Learn How and Where to Invest in Your Company’s Growth

Business As "Un"usual • September 7, 2023

Kathy Steele, Ami Kassar

In case you missed Thursday’s webinar, moderator Ami Kassar (CEO, MultiFunding) discussed Innovative Ways to Fund Your Business Growth with Red Caffeine CEO Kathy Steele and a roundtable of industry leaders, including Lilli Zakarija (President, EdgeOne Medical), Stephen Olds (CEO, Exegistics), and Stacey Bales (President, Bales Metal Surface Solutions)
Watch Replay
Headshots of two people in red circles, over a photo of a tablet, notebook, and other items on a desk

Understand Your Customers’ Value to See How Fast You Can Grow

Business As "Un"usual • September 7, 2023

Kathy Steele, Chris Arndt

In case you missed it, we talked with Chris Arndt, the Director of ORBA’s Cloud CFO Services to pull back the curtain on what your customers are worth to your business and how to decide which customers to focus your investments in.
Watch Replay
Headshots of two women in red circles, positioned over a photo of people on laptops looking at charts

Lessons in Badassery: Creative Recruitment and Retention

Business As "Un"usual • September 7, 2023

Kathy Steele, Mary Lynn Fayoumi

In case you missed it, we covered a lot of ground on the shifting trends in recruitment and retention with Mary Lynn Fayoumi, President and CEO of HR Source.
Watch Replay
Headshots of three people in red circles over a close-up photo of US currency

Supply Chain, Labor Market, Inflation.
Oh My!

Business As "Un"usual • September 7, 2023

Kathy Steele, Claire Ellerhost, Michael Rarey, Terry Bressler

In case you missed it, we covered a lot of ground on the impact 2022 market predictions can have on your business and private investment growth strategies
Watch Replay
Headshots of two people in red circles, positioned over a photo of a woman using a laptop and smiling

Customer Advocacy: Your Most Powerful Sales Pitch

Business As "Un"usual • September 7, 2023

Kathy Steele, Patrick Rooney

In case you missed it, we heard from Patrick Rooney, CEO of Seventh Echo.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a man in glasses in a warehouse

eCommerce in Manufacturing – The Keys to Success

Business As "Un"usual • September 7, 2023

Kathy Steele, Nicole Westenberger

Nicole discussed how ecommerce can accelerate growth in manufacturing sales when you bring customer insights from your sales team along the way.
Watch Replay
Headshots of two people members in red circles over a background of a blue circuit board

What Machine Learning Can Teach Your Business.

Business As "Un"usual • September 7, 2023

Kathy Steele, Niko Pipaloff

In case you missed it, we covered a lot of ground on growing your business through machine learning and artificial intelligence with Niko Pipaloff, CEO and Founder of Hybrid Intelligence.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a people smiling over coffee

Growth Lanes: Focus on Human Capital

Business As "Un"usual • September 7, 2023

Kathy Steele, Sean Helsel, Rae Ali

In case you missed it, we covered a lot of ground on the variety of unique hiring and retention challenges business leaders face..
Watch Replay
Headshots of two people in red circles, positioned over a photo of several people holding a sprouting seed in their hands

Strategic Partnerships That Work

Business As "Un"usual • September 7, 2023

Kathy Steele, Jonathan Schroeder

In case you missed it, we heard from Jonathan Schroeder, President of 3D Platform.
Watch Replay
Headshots of two people in red circles, positioned over a photo of someone using a tablet to track stocks

Quantify Your Value With Customer Value Management (Cvm)

Business As "Un"usual • September 7, 2023

Kathy Steele, Eric Berggren

Deliver More Value (and Satisfaction) to Your Customers While Maximizing Your Profit
Watch Replay

Building a Sustainable Enterprise-Wide Moment-by-Moment, Person-by-Person Customer Engagement Strategy

Business As "Un"usual • September 7, 2023

Kathy Steele, Diane S. Hopkins

Fostering an Instinct Culture to Provide Exceptional Experiences Most of the Time
Watch Replay
Headshots of two women in red circles, positioned over an image of a digital chart

The Future of Sales

Business As "Un"usual • September 7, 2023

Kathy Steele, Tiffani Bova

The Landscape Of Selling Has Changed. Your Selling Strategy Needs To Keep Up.
Watch Replay
Headshots of two people in red circles over a graphic of someone holding a holographic chart

The Role of Data Analytics in Growth Planning

Business As "Un"usual • September 7, 2023

Kathy Steele, Chitra Iyer

In case you missed it, we heard from Chitra Iyer, Principal Consultant & Co-Founder of Kairoz Partners.
Watch Replay
Headshots of two people in red circles, positioned over a photo of the "Fearless Girl" sculpture on Wall Street

Will the Mid-Market Lead Our Nation’s Recovery?

Business As "Un"usual • September 7, 2023

Kathy Steele, Doug Farran

In case you missed it, we heard from Doug Farren, Managing Director of the National Center for the Middle Market.
Watch Replay
Headshots of three people in red circles, over a photo of a speaker at a professional conference

Empowering Women With a Growth Mindset

Business As "Un"usual • September 7, 2023

Kathy Steele, Loretta Boutot, Latoya Conners Gray, Mary Ellen Grom

There are Nine Growth Lanes an organization can take to scale.
Watch Replay
Headshots of three people in red circles, positioned over a photo of office workers putting their hands together in a huddle

You’re Going to Love Working With Us, and Here’s Why: Building an Exceptional Client Experience

Business As "Un"usual • September 7, 2023

Kathy Steele, Chris McKee, Deanna Walker, Amy Anderson

You’re going to love working with us, and here’s why: Building an Exceptional Client Experience
Watch Replay
Headshots of two people in red circles, over a photo of a woman in protective eye gear using industrial equipment

Women in Manufacturing 4.0: The Next Frontier

Business As "Un"usual • September 7, 2023

Kathy Steele, Allison Grealis

As a smart career move, utilizing organizations in your chosen field allows you to develop your skills, make connections, and build your self confidence.
Watch Replay
Headshots of three people in red circles over a photo of several dollar bills

Where Are Markets Headed in 2021

Business As "Un"usual • September 7, 2023

Kathy Steele, Steven Ryan, Michael Rarey, Jeff Korzenik

Learn how the future of 2021 might impact your business and get insights on what you can do to better prepare for a year of success.
Watch Replay
Headshots of two people in red circles over an abstract photo of metal

From Sales Know-How to Marketing Wow!

Business As "Un"usual • September 7, 2023

Kathy Steele, Tom Lefaivre

Real-life stories about Anchor Harvey’s successes and lessons learned over the last 18 months.
Watch Replay
Headshots of two people in red circles, positioned over a photo of people in professional attire in an office

Reimagine Your Workplace: Be Ready for 2021

Business As "Un"usual • September 7, 2023

Kathy Steele, Mary Lynn Fayoumi

Adapting and responding swiftly, but soundly is critical. And this webinar has you covered!
Watch Replay
Headshots of two people in red circles over an image of a lightbulb

Innovation: Going Beyond the Buzzword

Business As "Un"usual • September 7, 2023

Kathy Steele, Moisés Noreña

Ideal for leaders and employees looking ready to go beyond innovation as a buzzword and truly make a change in their organization.
Watch Replay
Headshots of three people in red circles, positioned over a photo of a coffee mug, glasses, and a blue book on a table

Flex or Fade: Why Agility is More Important Than Ever

Business As "Un"usual • September 7, 2023

Kathy Steele, Marti Konstant

We’re in a career and workplace revolution, where businesses need to quickly find ways to adapt or they will disappear. So what do all thriving companies have in common? In one word - agility.
Watch Replay
Headshots of two women in red circles over a photo of FedEx packages

Think Like FedEx Express® – Agility, Efficiency, Modernization, and Hiring

Business As "Un"usual • September 7, 2023

Kathy Steele, Emily Brown

The FedEx Express® brand is synonymous with urgent deliveries but, over the past six months, even this 36 billion dollar company wasn’t immune from the pandemic’s business challenges.
Watch Replay
Headshot of a man in a red circle over a photo of several office workers looking at a wall of post-its

Revitalize Your Recruiting: Hiring Best Practices for Today’s Workforce

Business As "Un"usual • September 7, 2023

Kathy Steele, Rick Curry

Addressing Diversity: Hiring for and maintaining diverse and inclusive work environments
Watch Replay
Headshots of two people in red circles, positioned over a photo of a laptop showing graphs and charts

Building an Ownership Culture – GGOB, EOS, and ESOP

Business As "Un"usual • September 7, 2023

Kathy Steele, Kevin Mauger

Learn how each methodology has improved and strengthened Kevin's team and his company.
Watch Replay
Headshots of two people in red circles, positioned over a photo of a green street sign that says "Elk Grove"

Why the US’s Largest Industrial Park is Obsessed With Helping Businesses Thrive

Business As "Un"usual • September 7, 2023

Kathy Steele, Josh Grodzin

Top business advice is not easy to come by, but finding the go-to people during a crisis can be critical to success.
Watch Replay
Headshots of two people in red circles over a photo of several lightbulbs, with one lightbulb turned on

The Time is Now to Reset Your Strategic Plan for Growth, Innovation, Technology, and Culture!

Business As "Un"usual • September 7, 2023

Kathy Steele, Janet Viane, Dean Debaise

The time is NOW to reset your strategic plan for growth, innovation, technology, and culture.
Watch Replay
Headshots of three people in red circles, positioned over a graphic of a yellow chart

Learn How You Can Build Trust With Potential Customers, Increase Your Conversion Rate and Build Seo Value for Your Website – All by Using Reviews!

Business As "Un"usual • September 7, 2023

Kathy Steele, Chris Campbell

Chris shows us how you can build trust with potential customers, increase your conversion rate AND build SEO value for your website - all by using reviews!
Watch Replay
Headshots of two people in red circles over a photo of heavy industrial equipment

Learn Why Carr Machine & Tool is Preparing for the Reshoring Revolution With the 3 C’s of Business: Culture, Capacity, and Capabilities

Business As "Un"usual • September 7, 2023

Kathy Steele, Jim Carr

Jim speaks to why CARR Machine & Tool is preparing for the reshoring revolution with the 3 C's of business: Culture, Capacity, and Capabilities
Watch Replay
Headshots of two people in red circles over a photo of a wooden box containing black metal components

Learn How Crafts Technology is Surviving Murphy’s Law… And a Pandemic.

Business As "Un"usual • September 7, 2023

Kathy Steele, Jeff Taylor

Crafts joins COVID-19 outbreak fight by rapid-production of the tooling needed to accelerate test kit production
Watch Replay
Headshots of two people in red circles, positioned over a photo of someone cutting a lobster

Learn How Get Maine Lobster Has Successfully Navigated the Highs and Lows of 10X More Orders

Business As "Un"usual • September 7, 2023

Kathy Steele, Mark Murrell

Mark talks about how Get Maine Lobster has successfully navigated the highs and lows of 10x more orders
Watch Replay