A century can seem like a lifetime. But, the window of opportunity for companies to celebrate their centennial anniversary (if they’re fortunate enough to survive that long) is very narrow, by comparison.
Marketing strategy can be complex. If you’re overwhelmed or underresourced, a simpler marketing framework may be all you need, at least for now.
A LOT people (and AI bots like ChatGPT) are creating content daily. The question is no longer, “Can you create content?” It’s “Should you create content?”
A growth consultancy is a group of professionals with individual expertise in research, strategic planning, organizational leadership, management, sales, integrated marketing, branding, design, technology consulting, web and application development, and systems integration.
Elk Grove Village is consistently recognized for its ability to adapt and improve. Real Estate Journals Magazine named Elk Grove the 2022 Municipality of the Year for its unprecedented growth and continued demand as a leading business destination in the Midwest. Business Facilities Magazine also crowned Elk Grove the nation’s #1 Business Park.
Most marketers can relate to that feeling. Whether you write blog content, host a podcast, run webinars, send an e-newsletter, produce videos, or create ads, you’ve probably been tapped out of ideas. When you don’t know what to say, you focus on what you do know–which is your company and/or the features and benefits of your products and services. But, unfortunately, talking about yourself is a terrible way to approach marketing and sales. Those six buckets represent a core part of the larger marketing content framework we use at Red Caffeine. That method allows us to organize our foundational messaging and plan campaigns with specific objectives.
You can describe the need for change as a problem to solve, a challenge to address, or an issue to fix. Consider this example from a global distributor: Ex: Consolidating parts suppliers can reduce the time spent checking and ordering inventory monthly. Changes can lessen or eliminate the pain your company is experiencing. In this case, change (consolidating parts suppliers) can eliminate wasted time.
Thinking Differently About Sales and Marketing Technology. Mid-market companies voice many of the same concerns related to sales and marketing technology. They realize that it’s not enough anymore to simply “have a presence” online. They want to use tech to break into new markets, attract the right buyers and ultimately drive revenue.
If you delete or ignore most of the emails you see and you see right through anyone asking for “just 10 minutes to chat,” you can probably tell when someone is trying to sell you.
Red Caffeine CEO, Kathy Steele, recently joined President and CEO of NABR, Jennifer Kluge, for a conversation about value propositions and employee engagement in the CEO Thought Leadership LinkedIn Live video series.
