A Look Back At Our Best Work
We’ve done a great job internally of levelling up our strategic approach to content and its role within a company’s marketing and sales. It’s made us and our clients better as a result.
Your Employer Brand Matters – Is Yours Strong or Weak?
Companies in every industry are struggling to find and hire the people they need in order to accomplish their growth goals. For many of them, the focus has turned inward as they begin to evaluate the importance of their employer brand. Those who identify opportunities to strengthen their employer brand are the ones who can ultimately leverage it to attract and retain top talent, saving time and money while propelling them ahead of their competitors.
Red Caffeine Celebrates 9th Anniversary With Superhero Themed Awards Ceremony
The biggest way we celebrate each year is our AmBadAssadors award ceremony coinciding with our company anniversary. This year’s ninth anniversary party and the recognition awards took on a superpowers theme, honouring standout team members in five superhero-themed categories.
Women Leaders in Manufacturing Gather for Networking & Support
Our Red Caffeine team recently joined a diverse group of inspired leaders in Atlanta, GA for the Women in Manufacturing SUMMIT 2022. Neuroscience expert, Kathryn Bardi, delivered a brilliant opening keynote lecture on exclusion, inclusion, and the social impact on women in the team dynamic.
Is Your Company’s Anniversary Worth Marketing?
When should we begin discussing our next anniversary internally, with an agency, and externally? Is it a one-time event or a year-long campaign?
Strategic Planning Helps Beary Landscaping Establish Distinct Employer Brand
In today's competitive job market, attracting top talent can be challenging for businesses like Beary Landscaping, an Illinois-based company that offers commercial landscape maintenance, seasonal color, snow and ice removal, residential and commercial construction. Although the company was growing quickly, Beary needed help attracting and retaining the talent necessary to support that success.
Employees: Your Company’s Most Powerful Social Advocates
Are your employees your biggest advocates? They should be! Learn how we encourage our team to engage with our company on social media and how their engagement affects brand awareness and employer branding.
What is Lost Talent Costing You?
With the unemployment rate being at a record low, finding and retaining top talent is critical. A number of things are affected by a vacant position, and many business owners may be surprised at the cost. The war for talent is in full force, so how can companies prepare themselves for battle?
Repositioning a Trusted Brand for the Next 50 Years
From a visual standpoint, we built upon the existing brand that has served KCC well since 1973 and updated its appearance for its future. That work included a bold anniversary mark that utilized the already recognizable “k” mark followed by “50" for a year of “k50” celebrations.
The Six Emails You Need in B2B Sales & Marketing
Every company loses customers at some point. But, what if some of those customers can be won back with a short, automated re-engagement campaign? We’ve seen a three-email sequence successfully bring lapsed customers back to the table for one client, who also discovered a variety of reasons buyers disappeared in the process.
