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SHAPING A PASSIONATE WORKFORCE THROUGH INVESTMENT IN REBRAND

Growth Lanes - Human Capital | Technology

The Growth Opportunity:

Anchor Harvey is an aluminum forging company with a century-long legacy in precision manufacturing, engineering, and supply chain management. To acheive their growth goals, they would need to expand their workforce. They had a great culture but understood that their talent strategy needed to be more systemized and sustainable to support their sales and production increase.

The Highlights:

  • Created internal brand consistency through a common language and brand identity
  • Drove employee adoption & engagement with the new brand
  • Leveled-up hiring & recruitment processes with a new strategy and the integration of HR platform into the website

PLAN METHODOLOGY

GROWTH
STRATEGY PLANNING

Growth & Strategy Planning Steps

EMPLOYER BRAND
AUDIT & INTERNAL BRAND
LAUNCH PLAN

BUILDING A TALENT
SYSTEM

Growth & Strategy Planning Steps

TOOLS, PROCESS
TECHNOLOGY

DRIVING
GROWTH

Growth & Strategy Planning Steps

SCALABLE RECRUITING
ENGAGEMENT PLAN

MEASURABLE OUTCOMES

THE RIGHT TOOLS TO DRIVE A DEEPER UNDERSTANDING AND PRIDE IN THE COMPANY

Outcome Of Strategic Growth Planning For Anchor Harvey

NEW BRAND IMPROVES RECRUITING AND HIRING PROCESS

“The elevated look and unified message for Anchor Harvey has helped tremendously with recruiting & hiring. We've seen an increase in qualified candidates, and I'm proud to send them to our website & social pages now because I know it will impress them!"

Heidi C. Olson
SHRM-SCP, Manager, Human Resources

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