Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs -
Join us on May 9th, 2024
LIVING A BUSINESS-FRIENDLY BRAND PROMISE DELIVERS RECORD OCCUPANCY RATES
Growth Lanes - Organic Growth | Market Expansion | Technology
The Growth Opportunity:
Elk Grove Village, located 20 miles northwest of Chicago, is home to the largest Industrial Park in America. Despite that fact, in 2012, the Village struggled with a low-business occupancy rate due to the loss of manufacturing jobs and excessive taxation. The growth opportunity was to launch a bold B2B marketing campaign that would attract and retain businesses. We developed a memorable and relevant brand, summed up in the tagline “Beyond Business Friendly.” Once We established the brand foundation, the Makers Wanted campaign elevated the grow-to-market strategy from local awareness to national market expansion targeting manufacturers and other industrial businesses.
The Highlights:
- 70%+ decrease in Vacancy Rate from 2012 - Present
- Award-winning Makers Wanted campaign amassed over 50,000,000 impressions across broadcast, radio, print, billboards, and digital ads
- Supported resident businesses through publicity, events, and leadership development training
PLAN METHODOLOGY
GROWTH & STRATEGY PLANNING
BRAND AWARENESS & LEAD GENERATION STRATEGY
BUILDING A REVENUE GENERATION SYSTEM
BRAND & TECHNOLOGY FOUNDATION
DRIVING GROWTH
NATIONAL MARKET EXPANSION
MEASURABLE OUTCOMES
ACHIEVING A 98% OCCUPANCY RATE IN NORTH AMERICA'S LARGEST INDUSTRIAL PARK
