Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs -
Join us on May 9th, 2024
UNIFYING & REBRANDING A 50-YEAR-OLD COMPANY DRIVES LEADS AND EMPLOYEE SATISFACTION
Growth Lanes - Organic Market Share | Technology
The Growth Opportunity:
Kocsis, a family-owned, industrial technology company and a global leader in manufacturing, engineering, and maintenance services, had operated under two separate entities--Kocsis Brothers Machine and Kocsis Technologies, Inc. for almost 50 years. Faced with an outdated brand & website, an underperforming sales funnel and a disparate team, uniting the entities under one Kocsis brand was the solution. Red Caffeine partnered with Kocsis to reinvent their brand and entire go-to-market strategy.
The Highlights:
- Developed a new brand architecture to unify & reinvigorate their offerings and team
- Rolled-out new brand design & standards across multiple channels
- Launched a new, sales-focused website to house all 3 divisions for optimal performance
- Currently executing marketing campaigns to drive awareness and leads, continuously setting & monitoring KPIs (Key Performance Indicators)
PLAN METHODOLOGY
GROWTH & STRATEGY PLANNING
MARKET RESEARCH BRAND ARCHITECTURE & STRATEGY
BUILDING A REVENUE GENERATION SYSTEM
NEW WEBSITE & SALES TOOLS
DRIVING GROWTH
FOCUS ON KEY DIVISION
MEASURABLE OUTCOMES
WEBSITE TRAFFIC UP OVER 100%
SIGNIFICANT INCREASE IN MQLS & SQLS
EMPLOYEE SATISFACTION AT ALL-TIME HIGH
SIGNIFICANT INCREASE IN QUALIFIED JOB APPLICANTS
