Question #1

What’s the Most Fulfilling Aspect
Of Your Role at Red Caffeine?

Getting to work with so many smart, talented people. I have had the opportunity to learn so much from so many people over the years, and I would like to think they have gotten some valuable insights from me, too.

Question #2

What Are a Few Challenges or Trends
Occurring in Your Area of Expertise Right Now?

Where do I begin? I think the obvious challenge from a financial perspective is the uncertainty of the state of the economy. That speaks for itself. The role of HR is evolving from a support function to an integral part of the overall business strategy. Navigating what employees want and need can be tricky, especially since it varies from generation to generation. There is no “usual” way of doing things anymore. HR professionals have to come up with ways to engage and retain employees who all have different expectations while also keeping the financial impact in mind. There are so many other challenges and trends in the human resources world but I will stop here for now.

Question #3

Outside of Work, What’s One Passion
Or Hobby That Energizes You?

Music. Listening to music is my therapy. All genres, it just depends on my mood. At home, in my car, or out listening to a local band play, it gives me good vibes.

Question #4

What Projects or Accomplishments Come
To Mind When You Think Back on
Your Time at Red Caffeine?

This one might seem unusual to some people, but is a big accomplishment for me. Speaking in front of crowds. I am an awkward introvert to my core and I would rather have a root canal than do any kind of public speaking. I have had a lot of practice speaking and presenting to our internal team over the years and have also spoken a handful of times at events and am now a bit more comfortable. Maybe still not that great at it, but at least words come out when I open my mouth.

Question #5

What’s Your Favorite Way to Collaborate
With Other Red Caffeine Team Members?

When we are able, I enjoy collaborating in person. We stare at computer screens all day long so it’s nice to see people’s faces outside of a Zoom box, and not having to look at myself on a screen is a bonus. I also love our full-team brainstorming and hack sessions, whether on-screen or off.

Heather Carbray

Director of Finance and HR

Meet The Author

I am the Financial Maven and the HR Heiress of Red Caffeine. I have a passion for both numbers and people and am able to connect the dots between company financials and human resources, without losing sight of human capital being the biggest asset. From leading our team in the Great Game of Business, to financial literacy training, to Employer Brand consulting, I am always ready to dive into an issue and help. Being equally left brain/right brain, I find the common ground between analytics and emotion. A true wallflower by definition, I will typically blend into the scenery, but when I do speak, people listen.

If You Enjoyed This Article, Check Out These….

  • Preparing for the Sale: Strategies for a Successful Exit
  • Beyond the Balance Sheet:
New Trends in Preparing Your Business for Sale
  • Top 10 Reasons to Invest in Branding & Rebranding (Especially During Market Volatility)

Join Thousands Of

Like-Minded Folks

Receive monthly business growth tips
and event invites right to your inbox.