3 (and a half) Reasons Content Marketing Succeeds or Fails
A LOT people (and AI bots like ChatGPT) are creating content daily. The question is no longer, “Can you create content?” It’s “Should you create content?”
What Is a Growth Consultancy? Everything You Need to Know
A growth consultancy is a group of professionals with individual expertise in research, strategic planning, organizational leadership, management, sales, integrated marketing, branding, design, technology consulting, web and application development, and systems integration.
Integrated Marketing Strategy Helps Elk Grove Village Maintain Low Business Vacancy Rates
Elk Grove Village is consistently recognized for its ability to adapt and improve. Real Estate Journals Magazine named Elk Grove the 2022 Municipality of the Year for its unprecedented growth and continued demand as a leading business destination in the Midwest. Business Facilities Magazine also crowned Elk Grove the nation’s #1 Business Park.
6 Buckets for Endless Content Creation
Most marketers can relate to that feeling. Whether you write blog content, host a podcast, run webinars, send an e-newsletter, produce videos, or create ads, you’ve probably been tapped out of ideas. When you don’t know what to say, you focus on what you do know–which is your company and/or the features and benefits of your products and services. But, unfortunately, talking about yourself is a terrible way to approach marketing and sales. Those six buckets represent a core part of the larger marketing content framework we use at Red Caffeine. That method allows us to organize our foundational messaging and plan campaigns with specific objectives.
A Look Back At Our Best Work
We’ve done a great job internally of levelling up our strategic approach to content and its role within a company’s marketing and sales. It’s made us and our clients better as a result.
Your Employer Brand Matters – Is Yours Strong or Weak?
Companies in every industry are struggling to find and hire the people they need in order to accomplish their growth goals. For many of them, the focus has turned inward as they begin to evaluate the importance of their employer brand. Those who identify opportunities to strengthen their employer brand are the ones who can ultimately leverage it to attract and retain top talent, saving time and money while propelling them ahead of their competitors.
Red Caffeine Celebrates 9th Anniversary With Superhero Themed Awards Ceremony
The biggest way we celebrate each year is our AmBadAssadors award ceremony coinciding with our company anniversary. This year’s ninth anniversary party and the recognition awards took on a superpowers theme, honouring standout team members in five superhero-themed categories.
Employees: Your Company’s Most Powerful Social Advocates
Are your employees your biggest advocates? They should be! Learn how we encourage our team to engage with our company on social media and how their engagement affects brand awareness and employer branding.
Repositioning a Trusted Brand for the Next 50 Years
From a visual standpoint, we built upon the existing brand that has served KCC well since 1973 and updated its appearance for its future. That work included a bold anniversary mark that utilized the already recognizable “k” mark followed by “50" for a year of “k50” celebrations.
Five Tips to Create a Winning Employer Brand
Today’s competitive talent market requires businesses to up their game to become and stay an employer of choice.
