Manufacturers Need a Strong Employer Brand, Too
Building a powerful employer brand doesn’t have to be a scary thing. The key is to define your employer brand from the inside out.
We Made the List!
we were recognized on the annual Inc. 5000 list along with 4,999 other fast-growing private companies. The list represents a unique look at the most successful organizations within the American economy’s most dynamic segment—its independent small businesses. If that’s not a reason to celebrate, we don’t know what is.
Brand Awareness Starts With Your Team
If you rebrand your company the right way, it’s not just reflected in the visuals. Launch your new brand internally to your team first to ensure that your employees are energized, entangled in the brand and enthusiastic about what was happening with the company.
Red Caffeine True Hollywood Brand Story
Starting up or starting over is an exciting but nerve-racking time. In November 2013, we launched Red Caffeine, our new business, which I jokingly refer to as a ten-year-old start up. Among the top priorities for the start up of any business is launching your new or renewed brand into the marketplace. In our case, we were starting over and there were both positive and negative emotions tied to moving away from our old brand. We were certainly concerned about how much brand equity would be lost with the change, but ultimately, we were real
