You can describe the need for change as a problem to solve, a challenge to address, or an issue to fix. Consider this example from a global distributor: Ex: Consolidating parts suppliers can reduce the time spent checking and ordering inventory monthly. Changes can lessen or eliminate the pain your company is experiencing. In this case, change (consolidating parts suppliers) can eliminate wasted time.
Thinking Differently About Sales and Marketing Technology. Mid-market companies voice many of the same concerns related to sales and marketing technology. They realize that it’s not enough anymore to simply “have a presence” online. They want to use tech to break into new markets, attract the right buyers and ultimately drive revenue.
If you delete or ignore most of the emails you see and you see right through anyone asking for “just 10 minutes to chat,” you can probably tell when someone is trying to sell you.
We’ve done a great job internally of levelling up our strategic approach to content and its role within a company’s marketing and sales. It’s made us and our clients better as a result.
Companies in every industry are struggling to find and hire the people they need in order to accomplish their growth goals. For many of them, the focus has turned inward as they begin to evaluate the importance of their employer brand. Those who identify opportunities to strengthen their employer brand are the ones who can ultimately leverage it to attract and retain top talent, saving time and money while propelling them ahead of their competitors.
When should we begin discussing our next anniversary internally, with an agency, and externally? Is it a one-time event or a year-long campaign?
In today's competitive job market, attracting top talent can be challenging for businesses like Beary Landscaping, an Illinois-based company that offers commercial landscape maintenance, seasonal color, snow and ice removal, residential and commercial construction. Although the company was growing quickly, Beary needed help attracting and retaining the talent necessary to support that success.
Are your employees your biggest advocates? They should be! Learn how we encourage our team to engage with our company on social media and how their engagement affects brand awareness and employer branding.
From a visual standpoint, we built upon the existing brand that has served KCC well since 1973 and updated its appearance for its future. That work included a bold anniversary mark that utilized the already recognizable “k” mark followed by “50" for a year of “k50” celebrations.
Every company loses customers at some point. But, what if some of those customers can be won back with a short, automated re-engagement campaign? We’ve seen a three-email sequence successfully bring lapsed customers back to the table for one client, who also discovered a variety of reasons buyers disappeared in the process.
