Bales Metal Surface Solutions, a leading provider of metal coatings and finishes, worked with us to launch the next generation of its website. It features new digital tools designed to help improve their customer's and prospect's buying experience.
We are just a few months into the campaign, but Elk Grove Village has already experienced significant results. Within the first month, the click-through rate (CTR) on their paid media ads soared to 3.8%, nearly twice the industry average.
What are your products and services worth to customers? How do you compare to their next best option? Can you prove it? If you're unable to answer these questions, you are not alone. Surprisingly, very few businesses can articulate and substantiate their value.
It’s often said that your company’s website presence is the “digital front door” to your company, and that front door can leave quite the impression. Did you know that 88% of online consumers will not return to a website following a bad experience?
A net promoter score measures customer experience and helps predict business growth. It can be a challenging obstacle to overcome. The consultancy who created it, Bain & Company, sets the bar even higher for B2B companies—anything less than 60 percent is considered a red flag. That's why it was pretty big news for Bales, a metal surface solution company, to learn that their NPS has gone up four points from 2019 to 77 percent and maintained the high level throughout the pandemic. The average NPS score in manufacturing is a meager 53 percent—but why does all of that matter at all? Because companies with a high NPS score tend to grow four to eight percentage points above their market's annual growth.
Red Caffeine had earned Crafts Technology seven placements with target audience publications with two interviews that turned into mini-feature articles. Before the press release, Craft had not engaged with the media; now, they have seven new contacts to work with plus a video and documented story to turn into a case study to use as a foundation for their long-term lead generation plans.
We all remember the adage that it costs five times more to acquire a new customer than retain a current customer. The coronavirus pandemic has put an even greater emphasis on client retention given spending is at an all-time low. Customers are the lifeblood of your company. The following are three ways to support client retention and keep revenue flowing.
No matter the size or industry, most companies need customers, employees, and processes to achieve growth goals. Learn how a Grow-to-Market plan could help your team scale strategically.
No matter the industry, social media can play an integral role in your sales and marketing strategy.
The final part in our Aligning Sales and Marketing series. What's the last step?
