Preparing for the Sale: Strategies for a Successful Exit
Mergers and Acquisitions Blog Series: Part Three In my previous ...
Beyond the Balance Sheet: New Trends in Preparing Your Business for Sale
Mergers and Acquisitions Blog Series: Part Two In ...
Lexco Cable Website Redesign Drives Increases in RFQs and Revenue
A website is only as effective as its ability ...
A Simplified 5-Step Marketing Strategy Framework
Marketing strategy can be complex. If you’re overwhelmed or underresourced, a simpler marketing framework may be all you need, at least for now.
3 (and a half) Reasons Content Marketing Succeeds or Fails
A LOT people (and AI bots like ChatGPT) are creating content daily. The question is no longer, “Can you create content?” It’s “Should you create content?”
What’s Really Stalling Your Sales Growth?
You can describe the need for change as a problem to solve, a challenge to address, or an issue to fix. Consider this example from a global distributor: Ex: Consolidating parts suppliers can reduce the time spent checking and ordering inventory monthly. Changes can lessen or eliminate the pain your company is experiencing. In this case, change (consolidating parts suppliers) can eliminate wasted time.
Thinking Differently About Sales and Marketing Technology
Thinking Differently About Sales and Marketing Technology. Mid-market companies voice many of the same concerns related to sales and marketing technology. They realize that it’s not enough anymore to simply “have a presence” online. They want to use tech to break into new markets, attract the right buyers and ultimately drive revenue.
How Red Caffeine Builds a 6-Email Sequence Your B2B Prospects Will Want to Read
If you delete or ignore most of the emails you see and you see right through anyone asking for “just 10 minutes to chat,” you can probably tell when someone is trying to sell you.
A Look Back At Our Best Work
We’ve done a great job internally of levelling up our strategic approach to content and its role within a company’s marketing and sales. It’s made us and our clients better as a result.
Women Leaders in Manufacturing Gather for Networking & Support
Our Red Caffeine team recently joined a diverse group of inspired leaders in Atlanta, GA for the Women in Manufacturing SUMMIT 2022. Neuroscience expert, Kathryn Bardi, delivered a brilliant opening keynote lecture on exclusion, inclusion, and the social impact on women in the team dynamic.
