In today's competitive job market, attracting top talent can be challenging for businesses like Beary Landscaping, an Illinois-based company that offers commercial landscape maintenance, seasonal color, snow and ice removal, residential and commercial construction. Although the company was growing quickly, Beary needed help attracting and retaining the talent necessary to support that success.
If we learned one thing from the pandemic, it was the word pivot. Companies had to switch strategies, delivery models, and how they worked almost overnight. Can this more iterative approach to growth planning serve us in times of economic volatility?
Red Caffeine CEO, Kathy Steele, will join Nancy Rizzuto and Barbara Best at the August 24th CAP STRAT Women’s Forum Event to discuss how companies can move Beyond Client Satisfaction: The New Standards in Sales and Marketing.
Red Caffeine brought Building Wings to market nearly instantaneously, allowing it to stay active during the buying cycle. First, we created a brand story, including a differentiated positioning statement, value proposition, elevator pitch, audience profile, and product overview.
Optimizing sales should be an ever-present, number one priority for all organizations. How do you test and validate your sales process? You need to understand the complexity and potential holes in your revenue generation system.
What are your products and services worth to customers? How do you compare to their next best option? Can you prove it? If you're unable to answer these questions, you are not alone. Surprisingly, very few businesses can articulate and substantiate their value.
We are just a few months into the campaign, but Elk Grove Village has already experienced significant results. Within the first month, the click-through rate (CTR) on their paid media ads soared to 3.8%, nearly twice the industry average.
Teaching employees to think and act like owners is a concept pioneered by Jack Stack in his turn-around of SRC Holdings in the 80s that inspired both a book and an open-book business methodology that is now known as The Great Game of Business (GGOB).
The final part in our Aligning Sales and Marketing series. What's the last step?
When aligning sales and marketing, regular conversation is the critical (but attainable) first step. The second step is where you help me help you.
