3 (and a half) Reasons Content Marketing Succeeds or Fails
A LOT people (and AI bots like ChatGPT) are creating content daily. The question is no longer, “Can you create content?” It’s “Should you create content?”
A LOT people (and AI bots like ChatGPT) are creating content daily. The question is no longer, “Can you create content?” It’s “Should you create content?”
A growth consultancy is a group of professionals with individual expertise in research, strategic planning, organizational leadership, management, sales, integrated marketing, branding, design, technology consulting, web and application development, and systems integration.
Most marketers can relate to that feeling. Whether you write blog content, host a podcast, run webinars, send an e-newsletter, produce videos, or create ads, you’ve probably been tapped out of ideas. When you don’t know what to say, you focus on what you do know–which is your company and/or the features and benefits of your products and services. But, unfortunately, talking about yourself is a terrible way to approach marketing and sales. Those six buckets represent a core part of the larger marketing content framework we use at Red Caffeine. That method allows us to organize our foundational messaging and plan campaigns with specific objectives.
Thinking Differently About Sales and Marketing Technology. Mid-market companies voice many of the same concerns related to sales and marketing technology. They realize that it’s not enough anymore to simply “have a presence” online. They want to use tech to break into new markets, attract the right buyers and ultimately drive revenue.
We’ve done a great job internally of levelling up our strategic approach to content and its role within a company’s marketing and sales. It’s made us and our clients better as a result.
Our Red Caffeine team recently joined a diverse group of inspired leaders in Atlanta, GA for the Women in Manufacturing SUMMIT 2022. Neuroscience expert, Kathryn Bardi, delivered a brilliant opening keynote lecture on exclusion, inclusion, and the social impact on women in the team dynamic.
Every company loses customers at some point. But, what if some of those customers can be won back with a short, automated re-engagement campaign? We’ve seen a three-email sequence successfully bring lapsed customers back to the table for one client, who also discovered a variety of reasons buyers disappeared in the process.
If we learned one thing from the pandemic, it was the word pivot. Companies had to switch strategies, delivery models, and how they worked almost overnight. Can this more iterative approach to growth planning serve us in times of economic volatility?
U.S. Minerals produces high quality slag products for the roofing and abrasives industry that allow customers to prepare a surface for its first application of paint, restore a decades-old, weathered surface to its former glory, or blast nearly any surface to the target profile and finish.
For nearly 50 years, Krusinski Construction Company has built trust and confidence nationwide. The family-owned and operated company is known for tackling complex projects in a variety of industries, while maintaining strong personal relationships with customers, vendors, employees, and the community.