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6 Buckets for Endless Content Creation

Most marketers can relate to that feeling. Whether you write blog content, host a podcast, run webinars, send an e-newsletter, produce videos, or create ads, you’ve probably been tapped out of ideas. When you don’t know what to say, you focus on what you do know–which is your company and/or the features and benefits of your products and services. But, unfortunately, talking about yourself is a terrible way to approach marketing and sales. Those six buckets represent a core part of the larger marketing content framework we use at Red Caffeine. That method allows us to organize our foundational messaging and plan campaigns with specific objectives.

By |2024-05-16T20:28:07+00:00August 23, 2023|RedTalks-Blog|0 Comments

Thinking Differently About Sales and Marketing Technology

Thinking Differently About Sales and Marketing Technology. Mid-market companies voice many of the same concerns related to sales and marketing technology. They realize that it’s not enough anymore to simply “have a presence” online. They want to use tech to break into new markets, attract the right buyers and ultimately drive revenue.

By |2024-05-17T11:15:38+00:00August 23, 2023|RedTalks-Blog|0 Comments

Women Leaders in Manufacturing Gather for Networking & Support

Our Red Caffeine team recently joined a diverse group of inspired leaders in Atlanta, GA for the Women in Manufacturing SUMMIT 2022. Neuroscience expert, Kathryn Bardi, delivered a brilliant opening keynote lecture on exclusion, inclusion, and the social impact on women in the team dynamic.

By |2024-05-17T14:08:33+00:00August 23, 2023|RedTalks-Blog|0 Comments

The Six Emails You Need in B2B Sales & Marketing

Every company loses customers at some point. But, what if some of those customers can be won back with a short, automated re-engagement campaign? We’ve seen a three-email sequence successfully bring lapsed customers back to the table for one client, who also discovered a variety of reasons buyers disappeared in the process.

By |2024-05-29T16:57:19+00:00April 26, 2023|RedTalks-Blog|0 Comments

Top 3 Priorities Business Leaders Need to Get Right in Their Growth Plan

If we learned one thing from the pandemic, it was the word pivot. Companies had to switch strategies, delivery models, and how they worked almost overnight. Can this more iterative approach to growth planning serve us in times of economic volatility?

By |2024-05-17T11:18:09+00:00April 26, 2023|RedTalks-Blog|0 Comments

New US Minerals Service Protects What Matters Most

U.S. Minerals produces high quality slag products for the roofing and abrasives industry that allow customers to prepare a surface for its first application of paint, restore a decades-old, weathered surface to its former glory, or blast nearly any surface to the target profile and finish.

By |2024-05-17T10:44:33+00:00August 31, 2022|RedTalks-Blog|0 Comments

Krusinski Construction Company Expands Into New Markets

For nearly 50 years, Krusinski Construction Company has built trust and confidence nationwide. The family-owned and operated company is known for tackling complex projects in a variety of industries, while maintaining strong personal relationships with customers, vendors, employees, and the community.   

By |2024-05-16T20:14:09+00:00July 29, 2022|RedTalks-Blog|0 Comments
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