Investment in technology contributes to the
highest revenue achieved in 50 year history

Lexco® Cable is a leading manufacturer of wire rope, cable, and bungee cord assemblies. Since 1952, the family-owned business has manufactured top-quality cable products providing robust solutions in a wide range of configurations. Lexco faced a critical challenge: their website was more than just an informational platform; it was the primary source of Request For Quotes (RFQs) from organic and paid traffic. With the understanding that 88% of online consumers do not return after a bad web experience, they knew they needed to revamp their digital presence. The goal was to transform the site into a 24-hour sales representative and brand ambassador, fully integrated with CRM and ERP systems for future automation and digital transformation of business operations.

• Content Strategy: Tailoring website content to cater specifically to each buyer type, ensuring relevance and engagement.
  
• Product Configurator: Introducing a feature that allowed users to customize wire rope assemblies for quotes with visualizations of the end product, enhancing the interactive experience.
  
• Image Gallery: Providing an extensive view of wire rope, cable, and bungee assemblies to assist in the decision-making process.
  
• SEO Domain Authority Preservation: Implementing a strategy to preserve SEO domain authority across nearly 9000 pages and 700+ images, maintaining online visibility.
  
• Integration: Seamlessly integrating the site with CRM, ERP, ThomasNet’s Catalog Navigator, and Chatfield Global’s Careers Portal, creating a unified business technology stack.
  
• Content Management Platform: Allowing Lexco to efficiently add new products and update content, ensuring the website remains current and user-friendly.

The website overhaul resulted in significant tangible and intangible benefits:

The redesign of Lexco Cable’s website was pivotal in building its brand and becoming an indispensable ingredient in its growth strategy. By focusing on creating a superior user experience and integrating advanced digital features, they are successfully positioned as a leader in its industry. The website now serves not just as a platform for generating sales but as a dynamic representation of Lexco’s brand, showcasing its commitment to quality, innovation, and customer service. This strategic approach to digital transformation and brand development has set a new standard for Lexco, driving unparalleled growth and establishing a strong foundation for future success.